2. Gender Representation
To assess how effectively gender is represented in the media

3. Gender
Is a baby born knowing what it is like to be male/female?
If people learn “gender behaviour,” where/how does this occur?
Family
Friends
School
Role models (personal and in the media)
The media
G+T students to explore other cultures

4. Female characteristics
If I Were a Boy
What does this video tell us about male and female characteristics?
Male characteristics
Female characteristics

5. The Male Gaze Theory by Laura Mulvey, 1973
Laura Mulvey is a theorist who wrote an essay titled ‘Visual Pleasure and Narrative Cinema’. She claimed that cinema was created by men and for men. Therefore, women were presented in a way to please men onscreen.
A woman would be shown as a…
Mothering figure - a woman who cares and nurtures male characters
Sexual object – a woman who is used to fulfil men’s sexual desires
Threat – a woman who threatens a man’s position
Students to take notes of this theory
G+T students to explore criticisms of this theory (discusses female presentation from a Caucasian point of view)

6. Applying Mulvey’s Theory
Which one of Mulvey’s female types are being represented in every clip? How & why?

7. Male Representation
How are men and women presented in the Diet Coke advert?
Are there differences between attitudes towards men and women? Why?

8. Assessing Gender Representation
How are men and women presented in the clip from Grease?
Write two paragraphs – one for men and one for women – explaining how they are presented in this clip.