1. Guidelines for use
Always include trademark and service mark notices, for example:
®Net Promoter Score, Net Promoter and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.
The NPS emoticons are registered trademarks of Bain & Company, Inc.
Do not alter the emoticons in any way
Do not place the emoticons into other graphics
Emoticons are provided for the convenience of Bain & Company clients and others to help communicate Net Promoter Scores in a more visceral way on a more emotional level
Bain NPS Emoticons for download

2. Representing NPS at various levels
Net Promoter Score 25%
Net Promoter Score 75%
SM The NPS emoticons are service marks of Bain & Company, Inc.
® Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld
Bain NPS Emoticons for download

3. Example “Our Net Promoter Score is 43% today”
What the customers say
Promoter comments
“Analise made my day when she helped me solve my problem with the system. She was cheerful, efficient and patient with me.”
“No one has better value for the money than you guys. Sure, you’re more expensive, but reliability and up-time is worth every penny.”
“While I love what you do for me, I also wish my rep team would be a little more responsive to my requests for system changes. I feel like I have to ask multiple times, sometimes.”
Passive comments
“Value for money”
“Reliable service”
“Good sales reps who understand my business”
Detractor comments
“Un-answered s are completely unacceptable”
“The service tech was late, didn’t tell me what was happening, and didn’t really solve the problem.”
SM The NPS emoticons are service marks of Bain & Company, Inc.
® Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld
Bain NPS Emoticons for download

4. Emoticon versions Small Large Signage (can company insert logo)
SM The NPS emoticons are service marks of Bain & Company, Inc.
® Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld
Bain NPS Emoticons for download