2. First,where are we coming from?

3. WOW, PHILIPPINES!
WOW stands for “Wealth of Wonders”

7. Next, where do we
want to be?

18. If you were made to choose to say just one thing to tell the world about the Philippines, what would it be?

19. WHY a logo? Differentiate from competition. Create a focus internally.
Provide clear identification.
Enable the audience to form a personal relationship.
Create merchandising opportunities.
Create credibility.
Bring order to chaos.
Communicate the message.

20. LOGO
A distinctive symbol of a company, object, publication, person, service, or idea.