1. Robo stop
By: Angela LaBella

2. Product description Life size, 5’8” tall Has three difficulty settings
Easy
Intermediate
Expert
Has a punting setting to help players trap the ball out of the air
Speed settings that control how fast robo stop can get to the ball to save it
Perfect for forwards to practice precision shooting
Perfect for practicing when injured goalie or lack there of goalies

3. Product

4. Target Audience College soccer teams Club soccer teams
Perfect practice goalie
Individuals (who have the funding) who want to be better shooters by having a life size gaolie

5. Method An add would be put in sport magazines
Will be sold and promoted at:
Soccer tournaments
Conventions
Professional games
Each sale will be equip with free shipping and handling!
An add would be put in sport magazines
Commercial would include a showing of skill abilities
Discuss different levels of abilities for robo stop
Would use a professional athlete shooting on it and robo stop at different difficulty settings playing goalie
Event Flyer

6. Sponsorship/Fundraiser from nike
Nike will have naming rights
Nike check will go across robo stops chest
Coaches all over the nation will be invited to opening release of product
Would be held Beaverton, Oregon where the Nike headquarters are located
April 20, 2014 right after most soccer spring seasons are over
Will market fundraiser by playing commercials during MLS games on TV when most coaches would be watching
Leveraging – free trial demonstration for potential buyers
Robo Stop/Nike Contract and Robo Stop merchandise