1. Monterey County Gives! Lunch & LEARN OCTOBER 5, 2017

2. Why Challenge gifts?
• Leverages a Year-end Gift
Opportunity to Speak with Key Donors
Builds Momentum for Your Campaign

3. 2016 Challenge gift summary
• Total Challenge Gifts: $471,142 • Number of Challenge Gifts: 234 • Largest: $50,000 / Smallest: $25 / Average $2,013 • 48 out of 123 organizations got at least one challenge gift • Avg. raised by those w/challenge gifts: $43,028 • Without: $16,745

4. Challenge gifts q & A

5. WHY SOCIAL MEDIA?
Including social media in your communication strategy can bring both
Opportunities and Challenges.
You don’t have to “do it all” or be active on every channel to be successful.

6. Take a moment to be strategic
FOCUS YOUR EFFORTS
Take a moment to be strategic
Create a Facebook page and begin to build followers
e.g. Grow to 150 followers by 12/31
Increase engagement e.g. 3 posts with 5 or more shares

7. ONLINE RESOURCES WWW.CFMCO.ORG/MCGIVES
Facebook Tutorials For Beginners (John Haydon)
The Charity Social Media Toolkit (Skills Platform)
Social Media Tutorials (Socialbrite)
Donate Now Buttons on Facebook (Nonprofit Tech for Good)
5 Instagram Best Practices (Nonprofit Tech for Good)
Getting Started with Social Media
Sample Policies (Socialmedia.biz)
Social Media for Nonprofit CEOs (NTEN)
From Like to Love: Developing an Online Engagement Strategy (Idealware)
Social Media Policy & Strategy
Defining the “So What?” (Beth’s Blog)
2017 Nonprofit Benchmarks Report (M+R)
Retool Your Social Media Efforts with a Social Media Audit (webinar)
Measurement & Return on Investment

8. 3 Phases: BEFOre, During & After
Announce
Participation

9. Kick off

10. What were some strategies you’ve used to announce your participation?
BEFORE/Kick off phase
What were some strategies you’ve used to announce your participation?
Ask participants what they did that was successful in kick off - Loaves example

11. Kick off Idea - Video

12. Use link from Monterey County Gives or shorten with www.bitly.com
DURING: SPECIFIC LINK
Use link from Monterey County Gives or shorten with
Contrasts generational change

13. DURING: SPECIFIC LINK
Contrasts generational change

14. DURING: add donation button
Contrasts generational change

15. DURING: Link to your “Gives!” URL

16. During: Promote your progress

17. During: LEVERAGE GIVING TUESDAY 11/28

18. During: LEVERAGE GIVING TUESDAY 11/28

19. DURING: LEVERAGE GIVING TUESDAY 11/28

20. During: leverage giving Tuesday 11/28
What were some strategies you used to leverage Giving Tuesday?
Ask participants what they did that was successful in kick off - Loaves example

21. DURING: SHARE your “BIG IDEA”

22. During: SHARE your “BIG IDEA”

23. DURING: SHARE your “BIG IDEA”

24. DURING: SHARe YOUR BIG IDEA
Sharing your “Big Idea”
Feedback, Suggestions?
Ask participants what they did that was successful in kick off - Loaves example

25. Tips: DON’T JUST TELL – SHOW!

26. Tips: Be consistent & Preschedule PostS
Post regularly
Timesaver:
Preschedule
posts

27. Tips: Make it personal – friendly tone

28. Tips: Enlist others to post & share (BOARD/STAFF)

29. Tips: Enlist others to post & share (VOLUNTEERS/donors)

30. Tips: Enlist others
Invite others to share!

31. Tips: countdown – final push

32. Tip: Mention Challenge gift

33. Tip: Challenge your SUpporters

34. Tips: use logo for branding

35. Tips: use logo for branding

36. Tips: CONSIDER “BOOSTinG” YOUR POST (PAID ADVERTISING)

37. Tip: Having An Event? Create a FB Event

38. TIP: Host An Event

39. What are some tips and tricks that you used?
tips - sharing
What are some tips and tricks that you used?
Ask participants what they did that was successful in kick off - Loaves example

40. After: THANKS/FOLLOW UP

41. After: THANKS/FOLLOW UP
Screen Shot Your Final Page

42. After: THANKS/FOLLOW UP

43. TIP: INTEGRATE MESSAGING INTO EXISTING CHANNELS
Eblast
Pring
Footer
Website
Ask participants what they did that was successful in kick off - Loaves example

44. TIP: BREATHE!
Ask participants what they did that was successful in kick off - Loaves example

45. Thank you!

46. (Hint #1: Challenge Gift) Don’t reinvent the wheel! Have fun!
Take aways/next steps
Choose 3 Actions to Take
(Hint #1: Challenge Gift)
Don’t reinvent the wheel!
Have fun!

47. INFORMATION SHARING / Q & A

48. Brian Thayer briant@cfmco.org x144
PRESENTER Contact information (831)
Brian Thayer x144
Susie Polnaszek x138
Cristina Dirksen x110
Amanda Holder x123