1. Propaganda Techniques
Introduction to Persuasive Writing

2. What is propaganda?
Propaganda is the spreading of ideas, information, or rumors for the purpose of influencing people.
Such writing encourages the reader to react favorably or unfavorably to particular products, people, or ideas.

3. Repetition
Repetition is the technique used to persuade by repeating the product name at least four times.

4. Bandwagon
Bandwagon propaganda is persuading people to do something by letting them know others are doing it; making audience believe “Everyone is doing or believing.”
Name comes from political background. Parades for candidates were often lead by a loud band of musicians on a horse drawn wagon. People who wanted to show support for the candidate would climb on the bandwagon.

5. Testimonial
Testimonial propaganda uses the words of a famous person to persuade and claim to have personal experience with the issue.

6. Transfer
Transfer propaganda uses names or pictures of famous people but not direct quotations.

7. Emotional Words
Emotional Words is a propaganda technique that uses words that will make others feel strongly about someone or something. It appeals to feelings.
“I Pledge”

8. Name Calling
Name calling is a propaganda technique that represents any alternative viewpoints negatively

9. Faulty Cause and Effect
Faulty cause and effect is a technique that suggests that because B follows A, A must cause B.
Remember, just because two events or two sets of data are related does not necessarily mean that one caused the other to happen.

10. Compare and Contrast
Compare and contrast propaganda is when the viewer is led to believe one product or cause is better than another, although no real proof is offered.

11. Recognizing Propaganda Techniques
More of your friends and neighbors are watching Channel One news that any other news program in the area. If you haven’t tried Channel One, tune in tonight and see what your neighbors know that you don’t know.
Shoveling snow is a back-breaking chore– it leaves you with rough, blistered hands and an aching back. Before another cold, snowy winter, do yourself a favor– get a No-Snow Snowblower.

12. Continued
A well-known baseball player is pictured with the state governor, who is running for a second term in office. Beneath the picture is this statement:
Pitcher Josh Golden will be voting on Tuesday. . . Will you?
RE-ELECT GOVERNOR ED CARUSO.

13. Continued
4. Looking for adventure? Fly-Away for two hours every Saturday. Fly-Away instructors will make you a Fly-Away pilot in no time. Come to the Fly-Away classes at McCollum Airport.
Famous opera singer Aria Vocal is pictured holding a box of Soothe Throat Lozenges. These words appear:
“I can’t afford to miss a performance. That’s why I take Sooth Throat Lozenges.”