2. The Gainesville Sports Commission Our Mission is to be the leading voice of the sports tourism industry in Alachua County; to add to our communitys quality of life through sports; to recruit and create sustainable sports recreation, and entertainment events that have a positive community impact; to build an understanding in the community of the importance of sports, recreation and tourism and to skillfully do so while meeting all industry professional standards and best practices

3. Gainesville Sports Commission Founded in 1988 Alachua Countys official sports marketing arm Staff of three full-time and one part time employee Reliance on additional help from 3-5 interns quarterly Twenty-five to 35 hosted or assisted events annually Managed by a 25-member volunteer board Meet monthly; third Thursday at noon Willing partner in Alachua County Destination Management Efforts Report to VisitGainesville monthly and quarterly Audited annually by independent firm as part of agreement with Alachua County Selected 2009 Member of the Year by National Association of Sports Commissions

4. Contracts with VisitGainesville Fund Most But Not All GSC Activities County Funding Operations Account Rent Salaries and Benefits Office Expenses Insurance Travel Professional Fees Meals and Entertainment Advertising and Marketing Bid and Event Pool Account Funds Rights Fees Funds Contracted Services Required in Event Contracts All Funding Based on Daily and Overnight Out-of-Town Visitation All Funding for Only Approved Costs Based on State Statutes Grants from Florida Sports Foundation Fund Balances from Events Hosted by GSC Sponsorships Admissions Registrations Membership In-Kind Contributions to Offset $80,000+ in Budgeted Expenses

5. OPERATIONS SUPPORT 1997-2008 YearCounty Funding: GSC Operations Program Revenues: Net from Events Membership Dues Support Total Direct SupportGeneral & Administrative Expenses 1997$103,377$49,601$12,027$165,005$131,813 1998$114,083$26,868$15,510$156,461$160,213 1999$107, 847$69,814$10,960$188,621$137,767 2000$117,498($2,927)$16,445$131,016$181,193 2001$148,979$22,074$25,475$196,528$191,994 2002$128,017$42,298$35,450$205,765$228,203 2003$147,538$67,082$23,750$238,370$222,499 2004$159,981$55,296$30,100$245,377$223,231 2005$170,847$45,956$30,675$247,478$238,918 2006$194,317$19,754$27,044$241,115$234,890 2007$222,361$12,909$26, 075$261,345$264,738 2008$234,145$23,259$30,679$288,083$296,592 2009$222,413$34,980$29,615$287,008$300,762 Unaudited 2010$199, 186$42,025$38,100$279,311$279,311 Projected

7. Recruiting and Creating Events With our limited staff and competitively limiting sports facilities we must work smarter and more effectively than those with whom we compete 1.Partner with local sports volunteers to co-host 2.Partner with local sports volunteers and fund with bid pool funds 3.Accept grant requests 4.Host created and recruited events

8. The Strategy We Use to Build Local Sports Tourism Support and make existing events better Find county-wide and large events we can host on rotating basis Build expertise with local sport partners to host step-up events Bring new events to the community Create new events where it makes sense Secure events that arent date-limited in scheduling Remain flexible to pick up or events in the short term Work to overcome limitations in facilities: New facilities means new business Work with other destination tourism leaders. Our model of working with the VCB and other local tourism leaders is looked up to as a best practice nationwide! Help build awareness of the sport market with hotel partners Help build awareness of sport event hosting with local sport partners Bring hotels and local sport partners to the same National events: Your not just coming to Gainesville; you are coming to Florida.

9. Event Bid Selection Process The Gainesville Sports Commission constantly reviews bid opportunities through our network of rights holders, sport volunteers, attendance at national meetings, on-line notifications of bid availability through the National Association of Sports Commissions, Florida Sports Foundation, Sports Event Magazine, Sports Travel Magazine, and other sources. Often bids are due this year for events that will be held in two or three years from now. When bidding on these events, we must restrict our bids to those events where NCAA or UF schedules dont prevent submission of our bids. We cant bid on events if we cant guarantee facility availability. Nine out of Ten events we look at dont even get to the bid stageby our choice. We know our market and self-select for those that can be held here and limit our considerations of others.

10. Step I: Availability Review and Mission Considerations Is the facility (or are multiple facilities) available? Do facilities meet specifications? Can it be secured at a reasonable cost? Is there a chance of generating out-of-town visitation? Participants Spectators/Families Are hotels available that can support the need? Do we have a conflict with other events in town? Are there sources of income from the event available to offset hosting expenses?

11. Step II: Due Diligence What were the results from past event host communities? Did the event meet their expectations? How were the rights holders to work with? What are likely returns on our investments? Do we have the resources to meet rights holder expectations?

12. Step III: Bid Preparation and Submittal If the results from Steps I and II are favorable we prepare the bid If cash requirement is significant, we negotiate providing in-kind contributions in lieu of or to reduce cash requirements Under promise and over deliver in the bid

13. Events Hosted or Assisted by GSC ASA 3-D Archery FHSAA 3A Tennis Finals FHSAA Track and Field Finals Florida Law Enforcement Games* FHSAA Football Finals 11,820 Room Nights ASA 3-D Archery Gatorade Sports Medicine Seminar FHSAA 3A Tennis Finals FHSAA 6A Tennis Finals FHSAA Track and Field Finals US Cycling Regional Masters YBOA Boys 17 and Under/19 and Under Championships Sunshine State Games Basketball Championships Florida Junior Olympics Swimming FAST Swimming (Holiday Reindeer Classics) FHSAA Football Finals 8,863 Room Nights 1997 1998

14. Events Hosted or Assisted by GSC Florida Special Olympics Basketball NIKE Florida Classic ASA 3-D Archery Florida Swimming Regional Championships (1&4) Gainesville Crew Classic FHSAA 3A Tennis Championships FHSAA Track and Field Finals USA Swimming Grand Prix USSS Baquacil Age Group Championship Sunshine State Games Basketball Festival Florida Swimming J.O. Championships SE Regional Bambino Babe Ruth Championships Florida Special Olympics Golf Championships FHSAA Football Finals 15,846 Room Nights Florida Special Olympics Basketball Buy.com Florida Classic ASA 3-D Archery 2000 Regions Soccer Cup Soccer Gainesville Crew Classic FHSAA 1 A Tennis Finals FHSAA Track and Field Finals USA Swimming Grand Prix Sunshine State Games Speedo Jr. National Championships DSP Summer Baseball Classic National Women's Paralympic Wheelchair Basketball Florida Special Olympics Golf Championships Timucua Conference Cheerleading Championship FHSAA Football Finals Cox Communication Collegetown Classic 9, 548 Room Nights 19992000

15. Events Hosted or Assisted by GSC Florida Special Olympics Basketball ASA 3-D Archery Gator Grand Prix Carting Buy.com Florida Classic Florida J.O. Swimming Championship Florida Scholastic Chess Tournament Gainesville Junior Fencing Championship National Women's Wheelchair Basketball Tournament SKUSA Florida Regional SuperKarts Gateway Regional Fencing Tournament NHRA Summit Import Drag Racing Series NSA Florida Fast pitch B Tournament Florida Chess Camp and "America's Most Wanted" DSP Summer Classic (2 Events) USA Cycling Junior National Championships Dodge Florida Shoot Out Florida Special Olympics Golf Tournament Gainesville Senior Games Timucua Conference Cheerleading Championship Gone Riding Trek Florida Mtn. Bike Championship Gator Swim Club Winter Classic DSP Winter Classic 20,942 Room Nights USTA $10K Tennis Invitational Florida Special Olympics Basketball Festival ASA 3-D Archery Florida Sports Club Festival Cycling Florida Scholastic Chess Tournament National Women's Wheelchair Basketball Tournament Florida J.O. Swimming GatorNationals City Fest NHRA Summit Import Drag Racing Series American Junior Golf Pre-Season at Gainesville National Underwater Hockey Championship DSP Memorial Day Classic NBHA Florida State Finals SE Sectional Field Archery Championship AAU Florida Track and Field Championship CABA Florida State Tournament Gainesville Chess Club Invitational and Chess Camp DSP Summer Classic Gainesville Senior Games Gainesville Thunder/DSP October Baseball Classic Timucua Conference Cheerleading Championship Speedo Holiday Classic DSP December Classic 22,265 Room Nights 20012002

16. Events Hosted or Assisted by GSC Heat Strokes III Winter Rowing Camp ASA 3-D Archery Florida Cycling Grand Prix Florida Scholastic Chess Championship Collegiate Synchronized Swimming Regional Collegiate Club Fencing Championships FHSAA Track and Field Finals NBHA Florida Championship AutoTrader.com NHRA SE Sport Compact Nationals eSynchro Age Group Synchronized Swimming Sunshine State Games Basketball Festival CABA House World Series SE Equestrian Trails Conference-Large Animal Clinic Underwater Hockey Championships AJGA Ashworth Post-Season Tournament Diamond Sports Park Fall Classic Gainesville Senior Games Timucua Pop Warner Cheer and Dance Competition Arrendondo Dressage Reg. III Gainesville Duel Diamond Sports Park Winter Classic Gator Swim Club Holiday Classic FHSAA Football Finals 2003 25,191 Room Nights

17. Events Hosted or Assisted by GSC Independence Invitational Wheelchair Basketball Tour de Felasco Colivita Womens Cycling Camp GAR Heat-strokes Camp Gator Spring Soccer Showcase ASA 3-D Archery Pro-Am US Synchronized Swimming Collegiate National Championships FHSAA Girls Weightlifting FHSAA Boys Weightlifting FAA Field Championship (Archery) AAU Track and Field State Championships Sunshine State Games Basketball FAA Unmarked 3-D and Southeast Sectional 3-D Championship (Archery) Gainesville Gators Baseball Invitational Firefighter Combat Challenge Heart of Florida Airshow Timucua Conference Pop Warner Cheerleading Gainesville Senior Games 1st Annual Turkey Fest Fast pitch Softball Tournament North Central Florida Winter Invitational Baseball Tournament Gator Swim Club Holiday Classic 22,153 Room Nights Florida Men's JUCO Shoot Out Heat Strokes IV Winter Rowing Camp Archery Shooters Association Florida Pro-Am AAU Gainesville Shoot-a-rama FHSAA Boys Weightlifting Finals FHSAA Track and Field Finals CABA State Baseball Championship Florida Sunshine State Games Basketball Festival Firefighter Combat Challenge 4 th Annual Gainesville Senior Games Timucua Pop Warner Cheer and Dance FHSAA State Swimming and Diving Championships FAA Marked 3-D Championship (Archery) Gator Swim Club Holiday Winter Classic Swim Meet Diamond Sports Park/Newberry Rec. and Parks FHSAA Florida Football Finals JUCO Women's Shootout 19,142 Room Nights 20042005

18. Events Hosted or Assisted by GSC National Underwater Hockey Tournament FAA State Marked 3-D Championship NORCECA Volleyball Tournament SE Regional Firefighter Combat Challenge Gainesville Senior Games Boys Gator Soccer Showcase Timucua Cheer & Dance CUSA Crappie Tournament Gator Swim Classic Newberry Youth Athletics Assoc. Winter Baseball Tournament Florida Women's JUCO Shootout Gainesville December Duel Florida Men's JUCO Shootout Bobcat Invitational Soccer Floridaprospects.com Girls HS Basketball Tournament Tour de Felasco Gator Soccer Showcase Independence Invitational Wheelchair Basketball Tournament ASA 3-D Florida Pro-Am FHSAA Girls Weightlifting Five Points of Life Marathon FHSAA Boys Weightlifting Florida Firefighter Games (6 weeks) Bike Florida's Beach and River Ramble Triple Crown Newberry Xplosion Baseball Tournament US Field Archery SE Sectional and Florida Championship Hot Rod Magazine Power Tour Gainesville Women's Bowling Assn. 20-Yr Club Tournament 2006 32,398 Room Nights

19. Events Hosted or Assisted by GSC Tour de Felasco ASA 3-D Archery Gainesville Gaviatas Synchronized Swimming Girls Gator Soccer Showcase 5 Points of Life Marathon FYSA Region B Cup Round 1 FYSA Region B Cup Round 2 National Wheelchair Basketball Men's South Regional Katsu Karate Challenge HS Sanction for Pepsi Florida Relays Heart of Florida Airshow Canterbury May Days Qualifier Triple Crown Mother's Day Baseball Tournament Florida Scholastic Chess Tournament Florida FAA State Championship Hershey Track and Field Qualifying Meet Florida Swimming Junior Olympics Summer Championship Firefighter Combat Challenge Gainesville Senior Games Crappie USA Lake Lochloosa/Orange Diamond Sports Park Winter Invitational Gator Swim Club Holiday Classic Women's JUCO Shootout Men's JUCO Shootout Kiwanis of Gainesville Invitational Basketball Tournament 2007 24,517 Room Nights

20. Events Hosted or Assisted by GSC Bobcat Soccer Invitational Tour de Felasco State of Mind Tri-Du ASA 3-D Archery GSC Indoor Track and Field State of Mind Tri-Du Gator Soccer Showcase 5 Points of Life Marathon Florida Sports Foundation Flag Football Festival State of Mind Tri-Du Japan Karate-Do High School Sanction for Pepsi Florida Relays Coaches of the SEC Beach Volleyball OTC Firefighter Combat Challenge USSSA Stampede Shootout Canterbury May Days Equestrian Qualifier Triple Crown Mother's Day Baseball Tournament FAA State Field Championship USA Renshinkan Karate Florida Babe Ruth Fast Pitch State Championship Florida Swimming JO Championship 2008 National Underwater Hockey Championships Gainesville Senior Games Gator Head Race Gator Swim Club Winter Invitational Newberry Winter Invitational Women's JUCO Shootout Men's JUCO Shootout 2008 25,252 Room Nights

21. Events Hosted or Assisted by GSC CUSA Crappie Tournament Bobcat Invitational Tour de Felasco State of Mind Tri-du ASA 3-D Pro-Am Jimmy Carnes Indoor Independence Invitational Wheelchair Basketball State of Mind Tri-du Gainesville Soccer Alliance Five Points of Life Weekend State of Mind Tri-du Florida Soccer State Qualifier Katsu Karate High School Sanction Pepsi Florida Relays Gator National BMX 9th Annual Stampede Shootout YBOA Boys and Girls Mustang Classic Triple Crown Baseball Mother's Day Tournament Florida State and SE Regional Archery USSSA Girls and Boys Grade 9-12 State Tournament 2009 ESynchro Age Group National Championship Region 7 AAU JO Qualifier Equestrian Trails Conference Florida State and SE Regional 3-DArchery USA Swimming Sectional Teddy Bear Gymnastics Invitational Gator Head Race Gator Swim Club Winter Invitational Newberry Winter Invitational Women's JUCO Shootout Men's JUCO Shootout 2009 33,844 Projected Room Nights when Reports Complete

22. Events Hosted or Assisted by GSC ASA 3-D moved to the new facilities at Easton-Newberry Sports Complex …largest contingency of archers in events history with nearly 1,400 registered participants2,600 attendees including family and vendors. Expanding from four day event format to a six day format Spring Training for archers. Signed three year agreement with Florida Sports Foundation to return Sunshine State Games as the Florida Sunshine Games Alachua County Festival here under new format that will host Basketball, Volleyball, Tennis, Archery, Canoe/Kayak, Rowing, Racquetball, Lacrosse, Swimming, Synchronized Swimming, Track & Field, and Ultimate (Frisbee). Assisting City of Alachuas hosting of the Girls Fast Pitch 12U Babe Ruth World Series Returning support for Newberry and Diamond Sports baseball tournaments, Gator Swim Club meets (2), Gainesville Senior Games, USSSA Basketball, YBOA Basketball, Katsu Karate, Gator Soccer Alliance tournaments (3-4), Five Points of Life Race Weekend, Jimmy Carnes Indoor Track and Field, Mens and Womens JUCO Shootouts and other smaller events. 30,000 Projected Room nights 2010