1. Loss Prevention Fixture for Olay® Regenerist
Zone 1
Loss Prevention Fixture for Olay® Regenerist
A Case Study in Research and Collaboration
Lance Hutt – Director of Product Management, FFR Merchandising
Mike Giblin – Research Scientist III, LPRC

2. Background and Objective Collaborative Development Approach
Agenda
Background and Objective
Collaborative Development Approach
Concept Selection Webinar
Concept Refinement Customer Interviews
Results to Date

3. Unique opportunity to solve problems in a new way
Perfecting the Process
Unique opportunity to solve problems in a new way
Allow retailer and scientific feedback early in R&D process
Collaborative Development Approach
Multiple retailer conversation in Working Group Calls: Dissect the problem, brainstorm solutions.
Concept Selection Webinar
Concept Refinement Customer Interviews

4. Olay® Regenerist – High shrink, consistent merchandising approach
Background and Objective
Olay® Regenerist – High shrink, consistent merchandising approach
Common issue across channels - Drug, Grocery and Mass
Open, gondola-shelf merchandising approach
Fixture solution versus package preferred
Particularly difficult Loss Prevention and Merchandising challenge given Category characteristics
Highly sensitive to impact on legitimate shoppers: must meet Brand demands and enable shopper interactivity
Great variation in packaging sizes and shapes
Dynamic, nonstandard planograms
Objective: Develop a single “fixture” solution that meets the Category requirements across the varying retail channels

5. Solutions presented were concepts
Collaborative Development Approach: Concept Selection Webinar
LPRC hosted a webinar where FFR Merchandising presented various and varied fixture solution concepts
Gained “voice-of-the-customer” to drive new product development prioritization and concept refinement
Solutions presented were concepts
Survey provided to facilitate and standardize Retailer feedback
Retailer feedback drove further FFR development against modified versions of the top concepts

6. Learning Lab 1 Polling Question: Round 1
Webinar Feedback Survey
Learning Lab 1 Polling Question: Round 1
Please open the Impact App on your phone to participate now
Which fixture concept do you think received the most positive feedback?
A) 1- Forward Urging Pusher with Cover
B) 2- Forward Urging Pusher with Invisi-Shield
C) 3- Invisi-Shelf
D) 4- Invisi-Eye

7. Polling Results Session 1 Polling Results Session 2
Webinar Feedback Survey
Polling Results Session 1
Polling Results Session 2
Polling Results Session 3

8. Learning Lab 1 Polling Question: Round 1
Webinar Feedback Survey
Learning Lab 1 Polling Question: Round 1
Please open the Impact App on your phone to participate now
Which fixture concept do you think received the most positive feedback?
A) 1- Forward Urging Pusher with Cover
B) 2- Forward Urging Pusher with Invisi-Shield
C) 3- Invisi-Shelf
D) 4- Invisi-Eye

9. Webinar Feedback Survey

10. An invisible packaging-removal alert technology
Webinar Example Concept: Invisi-Eye (Electronic Solution)
An invisible packaging-removal alert technology
Infrared sensors imbedded in the nose of self-facing tracks detect packaging removal and sound local audible
Self-facing system fronts packaging and slows shelf- sweeping
Battery powered → one year life under normal usage conditions
Self-facing system ties into back- of-shelf power and audible, making system flexible and adjustable
Approximate price
At 16 Facings per Shelf:
$XX/Shelf
$XX/Facing

11. Can be coupled with non-alerting pusher tracks
Webinar Example Concept: Invisi-Eye (Electronic Solution)
Additional details
Could be coupled other loss prevention solutions for additional security (Invisi-Shield®)
Can be coupled with non-alerting pusher tracks
Optional: Programmable alert parameters (+ $XX/shelf)
Pros
Minimal shopper impact; intuitive to shop
Flexibility: packaging insensitive, retrofits to existing shelving and POGs
Self-faces packaging
No power required
Cons
No physical LP benefit; requires store associate response to maximize effectiveness
Batteries need to be changed annually

12. Collaborative Development Approach: Concept Refinement Customer Interviews
Power Zone® self-facing system with contoured and/or branded Invisi-Shield® tiles

13. Olay® Regenerist Category solution: Category-specific Invisi-Shield®
Results to Date
Two outcomes
Olay® Regenerist Category solution: Category-specific Invisi-Shield®
Continued Retailer feedback and testing
New Loss Prevention Merchandising® fixture platform for other high-risk products