1. 2010 Media Presentation

2. The Power of Albany.com
Premier online guide to Albany Fastest growing local media (over 37% increase in visits from 2009 to 2010 to date)
Proven Results Measurable, Sustainable, Affordable
Intuitive Name 69% of visitors type in Albany.com, bypassing the search engines showing strong “intent to purchase”
Targeted Traffic 175,000 visits and 334,000 page views per month (avg. from May-July 2010)
Optimized for Search Engines Albany.com gets found for thousands of keyword phrases. 50% of consumers surveyed use search engines to find a local business Source: Nielsen Online/Web Visible
Copyright | Albany.com | 2010

3. Online Ad Spending Growing
US Online Spending is growing when other traditional media is declining
Borrell Associates Predicts $15 Billion in Annual Spending Shift from Offline to Online Advertising by Shift Moving to Local Online Spending
“Over the next five years, Piper Jaffray predicts a compound annual growth rate (CAGR) of 9% for local online ad dollars, compared with 4% for national Internet spending.” Source: Nov eMarketer
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4. Traffic 175,000 visits per month 71,000 unique visitors per month
334,000 page views per month
44% local state audience
(avg. stats from May-July 2010)
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5. Demographics Audience Makeup: prime, affluent, educated:
61% household income of $60,000+
67% college and/or graduate school educated
Top Cities: Albany, Schenectady, Troy, Clifton Park, Delmar, New York, Saratoga Springs, Rensselaer, Latham, Bronx, Watervliet
65% aged
Data provided by July 2010 Quantcast
Copyright | Albany.com | 2010

6. Demographic Breakdown by City
Total Visits: 411,000
Albany: 45,000 visits (11% total traffic)
Schenectady: 22,000 visits (5%)
Rensselaer, East Greenbush and Troy 12,000 visits (3%)
Clifton Park: 6,700 visits (1.7%)
New York: 6,000 visits (1.5%)
Saratoga Springs: 4,100 visits (1%)
Latham: 2,700 visits (.7%)
Queensbury: 5,000 visits (1.2%)
Data provided by SmarterStats May-July 2010
Copyright | Albany.com | 2010

7. Advertising Options
Display Ad Campaigns in Targeted Channels for Optimal Visibility
Local Business Listings with Custom Micro-Sites
and/or Data Collection
Newsletter Sponsorships
Content Contributors
Event and Press Release Submissions
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8. Display Advertising Options
Leaderboard (728 x 90 px)
Super Button (237 x 90 px)
Big Box (300 x 250 px)
Small Box (300 x 100 px)
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9. Customized Micro-Sites
Your Own Page Includes:
Example of a Micro-Site:
Photo slideshow
Contact form
Website link
Address & Phone Number prominently displayed
Reviews
Unlimited text description
PDF uploads for rates, brochures, menus
Coupons & specials
Video upload
Copyright | Albany.com | 2010

10. Albany.com By Mannix Marketing, Inc.
We Get You Found on the Web
Full Service Internet Marketing Company
99.5% Client Retention Rate
Regional Leader in Local, Independent Online Guides: LakeGeorge.com, Saratoga.com, CliftonPark.com, GlensFalls.com and Adirondack.net plus 15+ local niche sites
Mannix Marketing city guides reach more than 4.6 million unique visitors each year
Copyright | Albany.com | 2010

11. Testimonial
“When Legacy [Timber Frames] signed up for Saratoga.com, Albany.com, LakeGeorge.com and Adirondack.net, we were hoping to increase our local exposure... our web site has increased beyond our expectations. It was one of the best marketing moves we ever made...traffic at our web site has increased beyond our expectations…” - Annemarie Mitchell, CEO & President of Legacy Timber Frames
Copyright | Albany.com | 2010

12. Contact John Rowe
Internet Marketing Specialist – Albany.com Phone: (518)
Copyright | Albany.com | 2010