2. Why does a business need a website?
Customers Expect it
It provides credibility
Control the narrative
Open 24/7
Saves time and money

3. How will new prospective customers find my website?
1) Through your website address
They usually already know about you
2) Through a PPC Advert
Good for short-term, immediate exposure but expensive & ongoing
3) Organically in search results
Achieved through SEO Short-term spend for long term dividend

4. What is SEO and why is it needed?
Search Engine Optimisation:
The process that results in getting free, organic, natural search results on search engines like Google

5. Organic links: Free clicks
Paid for
Links: £1 to £20 per click
Organic links: Free clicks

6. Why invest in SEO rather than/in addition to PPC (Pay Per Click – eg: Google Adwords)?
Organic links get 8x more traffic than paid links: More traffic = More leads = More sales

7. Why invest in SEO rather than/in addition to PPC (Pay Per Click – eg: Google Adwords)?
Good SEO, leading to top organic rankings, will have long lasting effects & benefits and its considerably cheaper than PPC

8. What sets us apart from our competitors?
Web Design & SEO is our CORE business

9. What sets us apart from our competitors?
We are a Local Canterbury-based business

10. What sets us apart from our competitors?
Affordable + Cashflow Friendly

11. What sets us apart from our competitors?
Affordable + Cashflow Friendly

12. Questions?