1. Advertising
Part 3

2. The Ethics of Advertising
Demographics
Age, sex, race, sexual orientation, etc.
Portrayals of women
Portrayals of men
Etc.

3. Effects of advertising ?
We are bombarded with more than 3000 ads per day. (and ever increasing!)
Advertisers are influencing our perceptions of
Family
Beauty
Happiness
Success
Relationships
What else ?

4. Women in advertising Are females being objectified?
Are we over-reacting ?
Killing us softly
Women in advertising Presentation

5. Men in advertising How are males being objectified in media?
Examples ?

6. Let’s buy STUFF!!!!! Planned obsolescence Perceived obsolescence
Designed for the dump
Perceived obsolescence
Its still works but it’s old so go out and buy a new one!