1. IEEE Asia Pacific Operations Center in Singapore
Fanny Su
Director, Singapore Operations
Singapore Regional Headquarters
* Have been with IEEE since 1993 (19 years), managing the office.
* Direct Report to Cecelia Jankowski, MGA Managing Director
* Goal – To tell you about our operations in Singapore

2. IEEE Singapore Office Opened 22 April 1993
Asia Pacific Customer Service Center
Region 10 volunteer support
ComSoc support (1995)
Support staff of two (2)
Relocated to Fusionopolis on 1 Nov 2010
Office transitioning to global business development model
Increase focus on Singapore market
Evaluateopportunities in regional emerging markets
Support IEEE Global Growth Strategy
1993
2010

3. IEEE Global Growth Strategy
Increase visibility of IEEE and its members in target geographic areas
Measured by perception studies, membership growth, media inquiries, requests to participate in local issues affecting the profession
Further local engagement of and collaboration with IEEE Members, industry, government, academia and related organizations
Measured by increased number of participants (individuals and organizations) and the depth of their engagement/collaboration in activities (pubs, conferences, local activities, sponsorships, and membership)
Maximize IEEE influence and impact locally through valued programs, products and services
Measured by usage, participation, financial results, and documented improvements in local conditions

4. Five Employees in 2012 MGA Singapore Office Fanny Su Michael Klemm
Director of Singapore Operations
Michael Klemm
Education Product Manager
Freddy Lim
Contact Center Technical Specialist
Helene Fung
Senior Strategic Planning Manager
Ewell Tan
Project/Admin
Specialist

5. What We Do in Singapore Membership Activities Corporate Activities
Global Growth Strategy
Business Development
Emerging Market Research and Strategy
Support of IEEE leadership visits
Regional geo-strategies for Member Development
Member/R10 Volunteer support and engagement
Sections/Student Activities
Regional Contact Center
Educational Activities
Technical Activities
Evaluating Continuing Education Opportunities
Collaboration with
Science Museum
TISP (Teacher in Service Prog)
HKN (Eta Kappa Nu Chapters)
ComSoc volunteer support
Comsoc DLT coordination
Chapters
12/31/2018

6. Increasing IEEE Visibility and Collaboration Through Local Relationships
Established working relationship with Economic Development Board of Singapore (EDB)
Relationship offers opportunities to propose new programs with the potential of receiving a government financial support to offset IEEE investments
Building relationships with other government and university entities
Agency for Science Technology & Research (A*STAR)
Workforce Development Authority (WDA)
National University of Singapore (NUS)
National Technology University of Singapore (NTU)
Singapore University of Technology and Design (SUTD)

7. Member and Geographic Activities
Repositioning membership development strategy across Asia
A regional geo-strategy to stimulate membership growth and retention in China was implemented in 2011.
Plans to implement a similar plan in India & Japan in 2012.
Evaluating other regional targets of opportunity in Asia market.
Establishing a regional base in Singapore to support the contact center in their globalization to improve responsiveness to members in local time zones
12/31/2018

8. Continuing Education Current IEEE Efforts Challenges
Two-day Technical English Workshop in collaboration with NTUC Learning Hub, with potential funding from WDA
Identifying key industries
annd local partners to collaborate with.
Understanding customer requirements and gaining a commitment for product development that will deliver tangible and quantifiable ROI
Determining business model for a more customized content model
Need to be more agile to meet local partners’/customers’ expectations
12/31/2018

9. 2012 Outcomes
Implementation of a regional geo-strategy for membership development in India working collaboratively with the India office
A completed assessment of IEEE’s opportunity to develop and test valued continuing education products in Singapore, along with a corresponding business model to scale the successful products
Identify priority countries with emerging economies, timely for increased IEEE focus and investment
12/31/2018

10. Singapore Operations Beyond 2012
Singapore’s central location in Asia offers IEEE a number of opportunities
Development of new, high quality technical conferences and events in Singapore to serve the region’s technical professionals
Serving identified emerging market countries in the region where establishing a local in-country presence may not be required
Standards education and outreach
Member engagement in humanitarian and other social enterprise activities across the region
12/31/2018

11. Thank You For Your Attention. Questions?
12/31/2018