2. Content The Event Press Media Plan The Schedule Sponsorships Contact

3. The Event Content

4. The Event Bangalore Fashion Week Bangalore Fashion Week (BFW) has been conceived and created with a vision to Showcase Indian Fashion Industry to The Global Fashion World. The objective of BFW will be to create business relationships and to facilitate a dialogue between designers and trade buyers. The 8 th Edition is Scheduled between the 24 th and 27 th January 2013 Bangalore Fashion Week Includes After Hour Parties, Press Conferences, Designer Product Exhibit and Fashion shows.. Content

5. The Event Bangalore Fashion Week Indias climate is dominated by Monsoons and Summer and a Little bit of Winter i.e if you call it so... The Indian Climatic Seasons can be Divided into 3 Broad Categories i.e Summer, Mild Winter and Monsoon. BFW in its drive to adapt the Fashion Week to India's Climatic conditions instead of Europe or the West; Launched the Winter / Festive Season in July 2009 and received Overwhelming Response. Indian Climate is Dominated by Monsoon and BFW is Introducing the Concept of Showers replacing the Season Spring with Monsoon. Content

6. BFW goes Summer Showers This January 2013 This commitment to Monsoon will provide increased exposure for Indian designers to buyers, media and the fashion industry both in India and abroad. The new Monsoon Wear caters to consumer demand in India and abroad. Especially so, when our country barely experiences Spring and hence, the market for Monson wear. Monsoon Season would be more apt for The Indian Market and hence The Launch of The New Season - Showers. BFW January / February Editions henceforth would be Officially Summer / Showers Content

7. Bangalore International Fashion Week Content Bangalore Fashion Week includes an International section to create a Global mix of International Designers at the Event The International Section will be dedicated to Designers from across the Globe. The 7 pm show of every day is dedicated to International Designers. The International Section will help designers from different parts of the world to connect with each other and develop there clientele globally.

8. BFWLabels.com BFWLabels.com is an Initiative of Dream Merchants to Promote the Participating Designers of BFW all over the Globe. BFW Labels is An Online Designer Fashion Store Bringing The Best In Fashion Clothes & Fashion Accessories.. It is a unique Online Portal which showcases the Garments of the Participating Designers in a 3D view. It is truly an International Online Designer Fashion Store with the option to purchase in over 20 Currencies and is available in 5 Foreign Languages. All Participating Designers of BFW will be showcased at the Portal and the associated product shoot will also be taken care of by Dream Merchants For a Glimpse of the Portal Please Log on to Http://www.BFWLabels.comHttp://www.BFWLabels.com Content

9. BFW Tunes BFW Tunes is an Initiative of Dream Merchants to create custom made music for the participating Designers. The approach is to Provide a wholesome experience for the Visitors of the Designers from Exclusive Make up, Stage Setup and Music. The DJs, Composers and Musicians are hired exclusively to create customized music for the Designers participating at BFW. The launch of BFW Tunes is in alignment with International Fashion Weeks where Music is created exclusively for the consumption of the participating designers. Content

10. Press Content

11. The Press Loves BFW Every Publication worth its salt has covered The Bangalore Fashion Week Event. The Event has been extensively covered by both Electronic as well as Print and Internet Media. The Event has received Great Reviews not only in Bangalore but all over India. For Detailed Press Coverage please log on to Http://www.BangaloreFashionWeek.in/Press.asp Http://www.BangaloreFashionWeek.in/Press.asp Content

12. Media Plan Content

13. The Event Media Plan The Media Plan for Bangalore Fashion Week Includes the following Press Ads Press Conference National PR Exercise Billboards Out Of Home Media Ads Pre Event Promotions Television Coverage - National Pub Promotions Fashion Fridays Fashion Squad eMail Campaign – International Radio Promotions Promotion on Leading Web Portals - International Content

14. Target Media List Main Line Dailies Vernacular Dailies Mainline Magazines Electronic Channels Wire Agencies Times of IndiaVijay KarnatakaSimply BangaloreNDTVPTI Deccan HeraldPrajavani080CNN IBNUNI Bangalore MirrorUdayavaniTime OutHeadlines TodayKPN DNASamyukta Karnataka ElleAajtakBNN Deccan Chronicle Kanada PrabhaFeminaNews 24 MID DayWeekSahara TV HinduSudhaNews 9 Indian ExpressTV9 – Kannada ETV Kannada Kasturi Asianet Suvarna Zee Kannada Udaya TV Content

15. Media Targeted at India GQ Vogue Harpers Bazaar Cosmopolitan MW FHM Marie Claire People Grazia Hindustan Times (Delhi Reporter) DNA (Bombay Reporter) Midday (Bombay Reporter) The Telegraph Statesman Content

16. Channel Tie Up Channel Tie National Channel On Air Promotions On Air Episodes On Air PromotionFreqSecs.DaysTotal Coming soon promos510735 Launch promos | giving event dates520840 Tune-in Promos | Episodes5201575 Anchor mentions| giving info on BFW3 Feature story | events | interviews2 Anchor mentions for tune-in | prime time shows2 Tickers | tune-in61590 Tagging value on promos | presenting sponsor5150 On air Episodes: half hour: weekend specialsEpisodesDuration Original230 Minutes Repeat230 Minutes Content

17. Channel Tie Up On Air Packaging Title Bug During Episodes Aston Bands During the Episodes Online Tune-in Web Banner Photo Gallery Fixed Spots : Sponsor Commercials Original Episodes – 500 Seconds Content

18. Press Coverage Coverage On Print Media Total Media Space of 10,000 Sq Cms. Dedicated Column for 1 Week Promotional Write Ups for 1 Month Event Coverage for 1 Week (Pre and Post) Content

19. Out Of Home Media Out of Home Media Ads Networks : Business, In store and Leisure Network Clusters : Commercial Buildings, Lifestyle Format Stores, Malls & Residential Buildings City : Mumbai, Bangalore, Delhi NCR, Kolkata, Chennai and Hyderabad Period of Activity : 2 Week Spot Duration : 20 Sec Total 2 Week Exposure : 12, 92,216 Total @20 Sec FCT : 2, 58, 44,320 Total No. of screens : 1, 498 Total No. of locations : 281 Cumulative Weekly Traffic Count : 42 Lac Persons gross Content

20. Billboards / Hoardings Billboards at Strategic Locations all over Bangalore along with Sponsored Billboards at Mumbai, Delhi, Hyderabad, Kolkata and Chennai Billboards to be up a minimum 15-20 Days prior to the Event giving Good Visibility to the Event Content

21. Web Portals Tie up with Major Social Networking Portals, News Portals, Fashion and Lifestyle Portals. Banners and Text Ads on Search Engines such as Google, Yahoo and MSN. And also on various Web portals Ads on Google Search Engine and Facebook (Already Active) Content

22. The Schedule Content

23. Activity Matrix ActivityJanuary 01-15January 16 -27 Launch of Creative Campaign Designers Interviews & Shoots Announcements of Models Pre Event Lifestyle Parties Preview & Fittings Pre Event Hype at Venue Fashion Show After Parties Content

24. The Event Schedule The Event is Scheduled to Start on the 24 th January and continue till 27 th January 2013 at Bangalore. The Detailed Schedule of the Event is published at – http://www.BangaloreFashionWeek.in/Schedule.asp http://www.BangaloreFashionWeek.in/Schedule.asp Content

25. Sponsorships Content

26. The Event Sponsorship Options Presenting Sponsor Associate Sponsors Powered By After Hour Party Partner Show Partners VIP Lounge Sponsor Media Lounge Sponsor Event Partners Fashion Event Invite Courtesy Stall Space Continued… Content

27. The Presenting Sponsor Presents the Event Bangalore Fashion Week 8 th Edition. The Event will be Called PS Bangalore Fashion Week. The Presenting Sponsor Logo is Integrated into the event Composite Logo i.e. above the BFW Logo. All Media Communications will be referred as PS Bangalore Fashion Week. All Celebrity & Designer Interviews can be Held at the Presenting Sponsor Lounge post each show Presenting Sponsor Content

28. The Associate Sponsor Presents the Event Bangalore Fashion Week 8 th Edition along with the Presenting Sponsor The Event will be Called PS Bangalore Fashion Week with AS. The Associate Sponsor Logo is Integrated into the events Composite Logo i.e. Below the BFW Logo. All Media Communications will be referred as PS Bangalore Fashion Week with AS. Space will be provided to Erect a Sponsor Lounge to interact with Guests. Associate Sponsor Content

29. The four After Parties of BFW will be hosted by The After Hour Party Partner. All Event Collaterals will include the Logo of the Sponsor. The Parties will be hosted by the Sponsor All After Hour Parties will be called AFP After Hour Party Space at the Party Venue to set up a VIP Lounge to attend to VIP Guests After Hour Party Partner Content

30. Event Partners associate with the event as partners that get association benefit such as follows - Inclusion of Logo as Event Partner in all communications which include Press Ads, Hoardings, Digital Screens, Invites, Posters, Fliers, BFW Fashion Event Backdrops, PR Walls, etc. Frequent MC Announcements during the Shows Event Partners Content

31. Presenter of A Specific Show… Eg. Zaraha Presents JJ Vallaya Show. All collaterals related to the Show will be Branded with the Sponsor Logo which Includes Show Invites, Show Backdrop, Show Branding, etc. - Day Shows (2pm / 3pm / 4pm / 5pm) - Day Shows (6 pm) - International Fashion (7pm of All 4 Days) - Pre Finale (8pm) - Finale (Thu / Fri) - Finale (Sat) - Grand Finale Show Show Partners Content

32. A Lounge for the VIP Guests is created with comfortable seating. LCD TVS will be set up for the VIPS to watch BFW Live. Beverages are served to the VIP Guests at the VIP Lounge. The VIP Lounge Sponsor Branding can be done at the Lounge.. All VIP Invites will carry the Logo of the VIP Lounge Sponsor. VIP Lounge for 4 Days Content

33. A Lounge for the Media Representatives to gather and write about Bangalore Fashion Week is created. This Media Lounge is equipped with Computers and Printers for the Media Representatives to use. Additionally Food and Beverages are also served to the Media Representatives at the Media Lounge. The Media Lounge Sponsor Branding can be done at the Lounge.. All Media Badges and Invites will carry the Logo of the Media Lounge Sponsor. Media Lounge Sponsor for 4 Days Content

34. A Total of 12,000 Invites are Printed for the Bangalore Fashion Week Event and Sent out to High Net worth Individuals. An Advertisement Coupon / Advert. can be attached to the Invite of all 12,000 Invites. The Invites are for a total of 30 Shows 12,000 Event Invite Courtesy Content

35. Space of 8 Feet By 8 Feet is Provided for Products or Services of the Client. The Space is Provided at the Venue of Bangalore Fashion Week 8 th Edition. The Space is available for 4 Days i.e 24 th, 25 th, 26 th and 27 th January 2013 Stall Space is allotted only to Only Lifestyle Products / Services or Fashion Orientated Products / Services. Stall Space Content

36. Dream Merchants Events & Entertainment Group HO 1/1, Bore Bank Road, Benson Town, Bangalore – 560 046 Ph : 91-80- 42048571 / 764 / 765 / 270 http://www.BangaloreFashionWeek.in sales@BangaloreFashionWeek.in Branches Thailand - Bangkok: +66-21055718 United Kingdom - London: +44-2035149278 Contacts – Feroz Khan (+919900506937) Sajad Mahajan (+919611105297) Dream Merchants (2009-2012) All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited. Usage of this PPT is subject to terms and conditions. Content