2. The Event

3. The Event
True to its reputation, Bangalore The Fashion Capital of India has
been playing Host to the fashion universe.
Over the past Sixteen Years, Bangalore has taken center stage as a launch pad for aspiring, beautiful and talented young Women.
And The Miss Bangalore Beauty Pageant has been doing its mite to showcase the beauty and talent of this city. Behind this high profile pageant, since 1994 is Dream Merchants; an event management
group from Bangalore.
Having notched impressive successes since 1994 with this
mega event, The Miss Bangalore Pageant has, over the years
launched many a fashion career which has set catwalks on fire,
graced celluloid and merited prime time On Television.

4. The Event – The Queens Nivedita Jain – Miss Bangalore ’94
Ruchita Prasad – Miss Bangalore ’95 (Tamil / Kannada Movie Star)
Raina Sawhney – Miss Bangalore ’96
Sara Corner – Miss Bangalore ’97 (Femina Miss India 2001 – Miss World)
Dilbur Nazir – Miss Bangalore ’98
Sheetal Ramchandran – Miss Bangalore ’99(2nd Runner UP Gladrags)
Anjana Srinivasan – Miss Bangalore 2000
Kirtana Krishnan – Miss Bangalore 2001
Neha Kokare – Miss Bangalore 2009

5. The Event – Map
The success of Miss Bangalore spurs Dream Merchants to further the boundaries, this 10th Year round.
For the participants, Miss Bangalore is a launch pad for making their mark in the modeling world, or to make their presence felt in national or international Beauty Pageants.
For the Corporate World Miss Bangalore presents a golden opportunity; in terms of the tremendous mileage, attention and excitement the event generates. As a market savvy corporate, what better showcase can one hope for, than Miss Bangalore.
Miss Bangalore is a beautiful journey not only for the participants but also for all the people involved in it. The Event starts with the Recruitment Phase, where in extensive publicity is done to invite Fresh faces of Bangalore to Participate in the contest.

6. Recruitment

7. The Event – Recruitment
The Recruitment Campaign is to reach out to the Miss Bangalore wannabes
The campaign will include the following –
College Promotions
Pub Crawls
Hoarding
Newspaper Advertisements
Road Shows
PR exercise

8. Selection

9. The Event – Selection
Once the girls apply for the contest all of them are called for an Interview where a panel of judges interact with them and select the best 16 for this year.
The Auditions / Selection will take place at the Banquet Hall of The Crowne Plaza, Bangalore.
Once the 16 are selected they under go a rigorous training session.

10. Training

11. The Event – Training
The Selected 16 Finalists are Trained by a group of Professionals In the following :
Diction & Stage Presence
Diet & Nutrition
Grooming & Etiquette
Hair Care
Make Up
Mock Shoots
Music & Dance
Physical Fitness
Ramp Walk
Skin Maintenance
After the extensive training is over the girls will be presented to the Press at the Press Conference.

12. Photo shoot

13. The Event – Photo Shoot
The girls will be caught on Video as Well as Camera. These Photos will be used for Judging the Miss Photogenic contest. The Photo shoot will be a one day outing where in the Title Sponsor could have their Products endorsed.
After all the training and shooting it is time for the Sub Events where the different aspects of the woman are highlighted and judged.

14. Press Conference

15. The Event – Press Conference
At the Conference the girls are presented by the choreographer along with the other trainers. The Trainers will talk about how they trained the girls and what the out come is. The Press Conference will be attended by all the leading publications of Bangalore as well as the electronic Media.

16. Sub Events

17. The Event – Sub Events Miss Skin
This event will be an all exclusive event which is
organised to select the Girl with the Smoothest
and the most Glowing skin among all the
contestants.
Miss Figure
This event will be an all exclusive event which
is organised to select the Girl with the most
perfect figure among all the contestants.
Miss Catwalk
is organised to select the Girl with the Sexiest
Walk among all the contestants.

18. The Event – Sub Events Miss Photogenic
This event will be an all exclusive event which
is organised to select the Girl with the Most
Charming Face Behind the Camera.
Miss Hair
is organised to select the Girl with the Silkiest
and Smoothest Hair among all the contestants.
Miss Eyes
This event will be an all exclusive event which is
organised to select the Girl with the most
Dreamiest & enchanting of all eyes.

19. The Finals

20. The Event – The Finals
The Finals of Miss Bangalore is the biggest Fashion Extravaganza and it is publicized as such inviting spectators to visit the venue and witness the crowning of the queen.
The event will include introduction round, Model Material Round, Question Round, and Final Common Question Round. The Girls will be judged by an eminent Panel of Judges who will be part of who’s who of Bangalore.

21. After Hour Party

22. The Event – After Hour Party
The After Hour Party which takes place immediately after the Finals.
This event is a party in honor of the Winner.
The Party is a chance for the press, sponsors, and high society to interact with the winner and know her better.

23. Media Plan

24. The Event – Advertisements
The Media Plan for Miss Bangalore Includes the following
Press Ads
Press Conference
PR Exercise
Billboards
Pre Event Promotions
Television Coverage
Pub Crawls
College Round Ups
Road Shows
Campaign – International
Radio Promotions
Promotion on Leading Web Portals - International

25. Target Media List Times of India Vijay Karnataka Simply Bangalore NDTV
Main Line Dailies
Vernacular Dailies
Mainline Magazines
Electronic Channels
Wire Agencies
Times of India
Vijay Karnataka
Simply Bangalore
NDTV
PTI
Deccan Herald
Prajavani
080
CNN IBN
UNI
Bangalore Mirror
Udayavani
Time Out
Headlines Today
KPN
DNA
Samyukta Karnataka
Elle
Aajtak
BNN
Deccan Chronicle
Kanada Prabha
Femina
News 24
MID Day
Week
Sahara TV
Hindu
Sudha
News 9
Indian Express
TV9 – Kannada
ETV
Kannada Kasturi
Asianet Suvarna
Zee Kannada
Udaya TV

26. Schedule

27. The Event – Schedule Event Date Photoshoot 3-Oct-10 Press Conference
Sub Events (Hair, Eyes & Photogenic)
14-Oct-10
Sub Event (Skin, Catwalk & Figure)
Finals & Coronation Ball
16-Oct-10

28. Sponsorships

29. Commercials Total Event Cost Rs. 1 Crores
Presenting Sponsor Rs. 25 Lakhs
Associate Sponsor Rs. 15 Lakhs
Sub Event Sponsor Rs. 5 Lakhs
Party Partner Rs. 10 Lakhs
Crown Sponsor Rs. 5 Lakhs

30. Dream Merchants Events & Entertainment Group 1/1, Bore Bank Road,
Benson Town,
Bangalore –
Ph : / 764 / 765 / 270
Contacts –
Feroz Khan ( )
S. Mahajan ( )
Dream Merchants ( ) All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited. Usage of this PPT is subject to terms and conditions.