1. ATV Association of Manitoba (ATVMB)
AGM -ATVMB
March 21, 2015
12/30/2018

2. outline Who we are Aims & objectives Sales and Opportunity
COHV Grant Program
Safety products
12/30/2018

3. COHV – Who we are National not-for-profit association
Our members: Arctic Cat, BRP, Honda, John Deere, Kawasaki, KTM, Polaris, Suzuki, Yamaha
Established in 1984
95 percent of OHVs sold in Canada
A member of NTC, NOHVCC, AQCC and MCC
12/30/2018

4. COHV – What we do Vehicle standards Rider safety programs
Advocacy and policy
OHV federations (national/provincial)
Public and media communications
Statistics and analysis
12/30/2018

5. aims & objectives
To promote the safe and responsible use of all-terrain vehicles.
To develop and expand communication and co-operation among all levels of the ATV community.
To enhance government relations and public affairs through broad co-operative efforts.
To promote the responsible interests of ATV riders and the industry.
12/30/2018

6. Strategic Priorities
Prepare and coordinate proactive initiatives to better position the industries on issues of vital importance.
Develop communications strategies and tactics ensuring the industry's position and policies are effectively articulated to key stakeholders, media and the general public. 
To promote the safe and responsible use of off-highway vehicles.   
12/30/2018

7. 2013 Retail Sales in Canada
In 2013, sales of new all-terrain vehicles were approximately six hundred and sixty-six million dollars at retail based on industry estimates.
Table 2.1 Estimated ATV Retail Dollar Sales: (expressed in $000)
,084,377
,759
,804
12/30/2018

8. Opportunities--Sales, Trends and Usage
In 2014, 89,000 new OHVs were sold across Canada
2,518 new ATVs sold in Manitoba in 2014
2014 Year to date over the previous year showed a 2.23% increase in OHV sales in Manitoba
trend – greater diversification/specialization of OHV products
trend – growing recreational usage and demand for OHV trails and parks
12/30/2018

9. OPPORTUNITIES Broad consensus among rider organizations
Willingness to work with government
Address the critical issues facing the OHV communities and stakeholders
Powered Up 2020 and Beyond – The Future of Power Sport Success in Canada Symposium – Niagara Falls - June 14 – 16 by invitation
Will be a win – win
12/30/2018

10. COHV Grant Program
To date, almost 8.5 million dollars has been provided to provincial and national federations in grants by the COHV member companies.
Grants have been used to develop and maintain riding areas, build membership, increase the number and strength of organized riders, increase partnerships within the OHV community, and lobby provincial and national government and decision-makers to support responsible riding, and increase/improve riding areas.
12/30/2018

11. Rider Safety Programs
COHV has developed and distributed across Canada a comprehensive series of OHV rider safety materials in English and French
Many provincial Ministries use COHV safety materials
We actively support OHV rider training – both hands-on and e-courses
Safety materials are provided free of charge
12/30/2018

12. COHV Resource Materials
COHV Resource Materials
National and provincial rider federations, associations and clubs are welcome to contact COHV to order any or all of these materials free of charge, for your use and distribution
Parent, Youngsters and Off-Highway Motorcycles (English and French) – NEW
Tips Guide for the Off-Highway Motorcyclist (English and French) – NEW
Tips Guide for the Recreational Off-Highway Vehicle Driver (English and French)
12/30/2018

13. COHV Resource Materials con’t…
Tips for ATV Riders (English and French)
Parent, Youngsters and ATVs (English and French)
COHV brochure (English and French)
COHV - National Off Highway Vehicle Conservation Council Public Land Advocacy Video Workshop DVD (English only)
Ride Safe, Ride Smart DVD (English and French)
Adventure Trails Interactive Youth Safety CD and Activity Book (English and French)
Stay Safe Stay in Control Poster (English only)
Stay Safe Stay in Control Brochure (English only)
12/30/2018

14. 12/30/2018

15. National Trails Coaltion
The National Trails Coalition (NTC) comprised of the Canadian Council of Snowmobile Organizations (CCSO), the Canadian Off-Highway Vehicle Distributors Council (COHV) and the Canadian Trails Federation (CTF) continues to play a significant role in ensuring future funding of motorized trails and trail infrastructure in Canada.
The Government of Canada has been very specific in wanting to deal with the NTC as the one entity representing all trail use in Canada.
12/30/2018

16. News Release - For Immediate Release
Federal Government Launches $10-million National Recreational Trails Program June 26, 2014
Sussex, New Brunswick
“The Honourable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec, the Honourable Rob Moore, Regional Minister for New Brunswick and Minister of State (ACOA), and Jo-Anne Farquhar, President of the National Trails Coalition (NTC) today launched the National Recreational Trails Program…”
12/30/2018

17. NTC-INFC Partnership
COHV in partnership with the NTC Board of Directors received NTC’s first 2014/2015 funding allocation installment payment from Infrastructure Canada (INFC) in the amount of $5 million as part of its agreement with INFC for the two year 2014/2016 $10 million program.
12/30/2018

18. Background & Direction:
ATV/ORM federal allocation of dollars is a total of $3,200, across Canada.
From the initial intake of project applications there were several provinces whose organizations were over-subscribed in all three of the trail disciplines. This excess in requests for funding puts NTC in a good position to lobby for further funding moving forward beyond 2014 – 2016.
12/30/2018

19. Background & Direction:
August 15, 2015 was the final date for applications to be received in round one for all trail disciplines.
January 30, 2015 was the final date for applications to be received in round two of the ATV/Off-Road Vehicle sector application process.
To date, there over 250 projects that have been approved by the NTC in all three trail discipline. At this time there are 71 ATV/ORM projects across Canada that have been approved following the second round of funding application review by the NTC Board of Directors.
12/30/2018

20. Unprecedented Benefits of COHVs partnership with the NTC
Building critical organizational capacity at the provincial and community level by having small organizations deliver important projects in their communities, thus making them stronger and better able to contribute to the communities in which they operate.
The concept of “multi-use” was embraced by previously adversarial trail disciplines “ working together pays higher dividends than working at cross purposes”. Additional public benefits are realized when trails are built for shared-use in terms of an investment of public funds.
A national program proved that coordinated trail development works on a nationwide basis.
12/30/2018

21. Outcomes
An investment in trails is an investment in healthy living; safer recreation; better environmental management and education; community development; economic activity; and employment.
Tourism - Expand and grow Canada’s four-season tourism industry;
Health, Well-being and Recreation - Promote healthy and physically active outdoor lifestyle choices;
Industry - Expand and improve places to ride
Positive image of industry and riders with government
Positive impact on local OHV markets
Promote effective trail design and maintenance that contribute to trail safety
12/30/2018

22. Director of Communications and Public Affairs MMIC, COHV and PSS
Thanks You
Jo-Anne Farquhar
Director of Communications and Public Affairs
MMIC, COHV and PSS
President and Chair of the National Trails Coalition
12/30/2018