1. Reader Demographics & Market Reach
Nation Newspapers

2. Barbados Population - By Age*
*Based on information from the Barbados Statistical Service

3. Our Newspaper Readership
Barbados has a very high level of newspaper readership
Based on total population, the island has one of the highest adult literacy rates in the world* %
93% of the population admit to reading a newspaper**
Majority of newspaper readers are loyal to The Nation
When you advertise with The Nation you reach all demographics of the market
* World Facts Now – Data-Maps and World Bank Group, statistical data
**Based on information from the Systematic Survey on Newspaper Readership November 2005

4. Comparative Newspaper Readership Statistics*
*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005
*Based on information from the Systematic Survey on Newspaper Readership November 2005

5. % of Total Readership - Newspaper Comparison*
*Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005
*Based on information from the Systematic Survey on Newspaper Readership November 2005

6. Market Share of Newspaper Readers in Barbados*
*Based on information from the Systematic Survey on Newspaper Readership November 2005

7. Competitive Analysis of Cost-Per-Thousand Ad Rates*
*Cost-per-thousand is based on the cost of a full-page ad, divided by the circulation number on any given day. All figures are audited by KPMG for the six months ended June 30th 2005.
** Other newspaper information taken from circulated correspondence

8. Nation Readers - By Income Level*
*Based on information from the Systematic Survey on Newspaper Readership November 2005

9. Nation Readers - By Gender*
*Based on information from the Systematic Survey on Newspaper Readership November 2005

10. Nation Readers - By Age*
*Based on information from the Systematic Survey on Newspaper Readership November 2005

11. Why Advertise with The Nation?
Expand your reach in the local and regional market
You expect results, we deliver everytime
Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences
We are a reliable partner
We truly know our audience
We offer you more extensive brand exposure than any other medium in the market
We have products geared for your business.
We have the most competitive & cost effective newspaper advertising rates in the market!

12. Key Advertising Contacts
Wilfred Field
Advertising Manager/ Director
Tel:
Paulette Jones
Assistant Advertising Manager
Tel:

13. Key Advertising Contacts
Trevor Marshall
Advertising Administration Manager
Tel:
Valerie Hope
Marketing Executive
Tel:

14. Contact Us The Nation Publishing Co. Limited P.O. Box 1203 Fontabelle
St. Michael
Barbados, BB11000
West Indies
Website:
Tel: (246)
Fax: (246)