1. By: Dominic Sirucek & Devin Creese
Critical Reflection
By: Dominic Sirucek & Devin Creese

2. How does your product use or challenge conventions and how does it represent social groups or issue.
What Devin and I decided to do for our research was to study how Kanye's video director decided to create their music video. After studying on how they created their music video we tried to make our video along the same lines of how they were trying to get the point across about how someone is going back home to either see there family or just to go back to their hometown. We tried to apply as many skills that we have learned in the class into the music video to help make our music video feel more like a professional video. We also don’t have the editing skills that his team has which really put us to the test so in the best way we possibly could we made our video as good and advanced as it possibly could be using the little resources we have. We clearly had to take a different route than Kanye and make our own unique music video that went closely along the lines of Kanye west’s music video. In our video we were trying to reach out to an older audience, for example older teenagers that have grownup and are now in college and older adults that haven’t gone back to their hometown in years after moving away. We were also trying to bring an emotional appeal to the audience because we are trying to convey the message about coming home after a very long time. This can bring intense emotion to the song because a lot of people either have to leave their hometown because of work or they just want to live somewhere else but their family still lives where they just left.

3. How does your product engage with audience's and how would it be distributed as a real media text?
Our video engaged with more of an upper-class audience because in the background of some of the shots there were huge yachts which costs a lot of money and also towards the end of the video we got into a Mercedes truck which is another thing that costs a lot of money and younger kids should not play with. We are also dealing with an adult audience because the song is trying to say to the audience, that when they get older and move out of their parents house they will most likely either leave their hometown or move away from there parents. So if they do either of those they will eventually want to go back to their hometown or go back to see there parent once in a while.

4. How did your production skills develop throughout this project?
Devin and I mainly focused on using the tripod since there is only two of us. The most annoying part was that we had to learn how to use the tripod effectively without it falling over because there wasn’t that may places where there was flat ground where we wanted to film. Also sometimes it wasn’t being very steady which could have messed up our whole shot. So we defiantly did increase our skill with the tripod but we didn’t gain as much skill with the handheld portion of our video as it was rarely used. We do plan to raise our skill with the camera in upcoming film projects.

5. How did you integrate technologies-software, hardware and online-in this project?
We didn’t use a wide variety of different technology, but what we had to use did the trick. We used a cannon camera that was given to us and we also used a Sony tripod that was used to made some of the shots a lot more steady. For our editing system we used Sony Vegas pro 13 which cost about 500 dollars and was easy to use and figure out all the things that we didn’t know how to do at first.