1. RHETORICAL APPEALS
ETHOS
PATHOS
LOGOS

2. Rhetorical Appeals: ETHOS
Ethos (Greek for 'character') refers to the trustworthiness or credibility of the writer or speaker. Ethos is often conveyed through tone and style of the message and through the way the writer or speaker refers to differing views.

3. Rhetorical Appeals: ETHOS
It can also be affected by the writer's reputation as it exists independently from the message--his or her expertise in the field, his or her previous record or integrity, and so forth. The impact of ethos is often called the argument's 'ethical appeal' or the 'appeal from credibility.'

4. Education, morality, experience, religion can all play a role.
ETHOS
Education, morality, experience, religion can all play a role.

5. ETHOS
Why are almost all politicians married or followers of some faith?
Why would you be uncomfortable if:
A lawyer designed the new space shuttle?
An engineer was defending you in court?
Your teacher designed a new surgery?
Your gym teacher was your Shakespeare tutor?

6. Ethos is most effectively presented through language
(diction, allusions, anecdotes)
as opposed to boasting.

7. Rhetorical Appeals: LOGOS
Logos: logic; (from the Ancient Greek: λογική, logike) is the use and study of valid reasoning. In AP Language and Composition we will concern ourselves with how logic can be utilized to support an argument.

8. LOGOS
Logical statements often involve a premise (or set of premises) and a conclusion that attempt to reveal cause and effect.
Forms of logic include: deductive and inductive reasoning.

9. Rhetorical Appeals: PATHOS
Pathos is the invocation of emotion for the purposes of affecting an audience. Empathy, fear, love, passion, desire, jealousy, spiritualism, patriotism, can be physiological responses of incredible power.

10. PATHOS
Appeals to pathos touch a nerve, often aiming to compel people not only to listen, but also to take the next step and act in the world.