1. STRATEGIC SEM PLAN Calabasas Smiles Site & Captive Competitor Audit
Brian Tucker, MBA
Search Specialist
ONTRIX

2. Table of Contents Captive Competitor Search Analysis
Competitor Commonalities
Calabasas Smiles Local Search Opportunities
Calabasas Smiles Paid Search Opportunities
On & Off Site Recommendations

3. Captive Competitor Search Analysis Malibu Canyon Dental
Business Address & Phone in upper right corner – across all site pages (Recommended)
All Page Titles have the following local cities in Title Tags: Malibu, Calabasas, Woodland Hills, Agoura Hills, Westlake Village and West Hills (Different city for each site page)
Above cities have own stand alone dentist site pages (indexed)
Smile Gallery
Member of Malibu & Calabasas Chamber of Commerce w/ Inbound Links
Two (2) or more CEO Head Shots on Home and About Us Site Pages
Yelp Social Media Icon
Downloadable New Patient PDF Form
Dentist School Badge (No Link) on About Us Page - effective

4. Captive Competitor Search Analysis Calabasas Dental Spa
Business Address & Phone in lower right corner – across all site pages
Following local cities have stand alone “city dentist site pages”
Smile Gallery
Ongoing Promotion
No Social Media Buttons on Main Site
About Us Slideshow showcases facilities
Two (2) or more CEO Head Shots on Home and About Us Site Pages

5. Competitor Commonalities
Local cities have stand alone dentist site pages (indexed ) (City | Dentist)
Smile Galleries
Blog irregularly with little or no Infographics
Two (2) or more CEO Head Shots on Home and About Us Site Pages
Both practices utilize Local affluent cities within a certain radius in similar ways:
Including local city names within the title tag
Create Local City Dentist Site pages that contain content unique to that city

6. Calabasas Smiles Local Search Opportunities
Create Infographic – Based Content
Create content about new equipment that brings lab in house – less wait time
New Procedures, How to’s, Top 5 Over the Counter Teeth Whiteners
Knowledge Graph Content with Infographics instead of Blog Posts
Leverage Pinterest, G+, Facebook, Twitter and Linked In to distribute Infographics
Have iPad ready and ask patients after appointment to review experience: Yelp or G+ before they leave
Create new site pages with below recommended SEO Keywords
calabasas dentist
dentist in calabasas
cosmetic dentist agoura hills
cosmetic dentist calabasas
veneers calabasas
root canal calabasas
invisaligh calabasas
dental emergency calabasas
dental bridges calabasas
emergency dentist calabasas
dental care calabasas
(dental) implants Calabasas

7. Calabasas Smiles Link Building Opportunities
Become a Member of Calabasas Local Chamber of Commerce - place badge on site
Become a Member of Small Business Administration - place badge on site
Dentistry School Badge/Link - place badge on site
Dental Associations: local, regional, national, international
Charity Organizations – Are you a member?
Do you guest speak at any conferences, seminars or the like? Which organization? Ask for a link
Create Linked In Business Page

8. Calabasas Smiles Paid Search Opportunities
Create offer(s) only for Paid Search Ad Campaign
Include new keywords within current landing page
Create “Long Tail” PPC Keywords based on the SEO Keywords
Create Local City Targeted Campaigns
Add following target keywords to specific ad groups and campaigns
a center for dental implants
dental tooth whitening
implants dentist
children dentist
dental implants woodland hills
thousand oaks dental implant

9. On & Off Site Recommendations
Locate Business Address & Phone number to upper right corner
Replace site banners with two (2) or more pics of Dr. K on both home and about us site page
New site page for new lab equipment and procedures for it
More office pics across site
Extend Campaign area to mile radius of practice
Create “Local City Dentist” Site Pages
Yelp, YouTube & Linked In Social Media Badges on homepage
More pics of Dr. K on all Social Media Business Properties: G+, Facebook, Linked In Business Page, Twitter & Pinterest
Add a Smile Gallery
Add New Keywords to appropriate site pages & blend with natural content