5. The term ‘communication’ has derived from the Latin word ‘communicare’ which means to make common, to share, to impart and to transmit. Communication means ‘the act of imparting information that can be understood by all who use the same language.

6. Bernard Berelson and Gary A.Steiner define communication as the transmission of information, ideas, emotions, skills through the use of symbols, words, pictures, figures and graph.

7. Schramm defines communication as “a tool that makes societies possible and distinguish human from other societies.”

8. Rogers says, “Communication is the process of transmitting ideas, information and attitudes from the source to a receiver for the purpose of influencing with intent.”

9. Kar defines communication as “all those planned or unplanned processes through which one person influences behavior of others.”

10. ”a process of transmitting ideas, information, attitudes (images, which we have formulated for ourselves) by the use of symbols, words, pictures, figures from the source (who is the originator of the message) to a receiver, for the purpose of influencing with intent”.

17. The message should be clear and easily understandable to the recipient. The purpose of the communication should be clear to sender then only the receiver will be sure about it.

18. The message should be correct, i.e. a correct language should be used, and the sender must ensure that there is no grammatical and spelling mistakes. \Also, the message should be exact and well- timed.

19. The message should be complete, i.e. it must include all the relevant information as required by the intended audience. The complete information gives answers to all the questions of the receivers and helps in better decision-making by the recipient.

20. The communication should be concrete, which means the message should be clear and particularly such that no room for misinterpretation is left.

21. The message should be precise and to the point. The sender should avoid the lengthy sentences and try to convey the subject matter in the least possible words.

22. The sender must take into consideration the receiver’s opinions, knowledge, mindset, background, etc.

23. It implies that the sender must take into consideration both the feelings and viewpoints of the receiver such that the message is positive and focused at the audience.

24. People Remember 10 % of what they read 20% of what they hear 30% of what they see 80% of what they speak

27. The term communication process refers to the exchange of information (a message) between two or more people. For communication to succeed, both parties must be able to exchange information and understand each other. If the flow of information is blocked for some reason or the parties cannot make themselves understood, then communication fails.

28. The Sender The communication process begins with the sender, who is also called the communicator or source. The sender has some kind of information—a command, request, question, or idea—that he or she wants to present to others.

29. The Receiver The person to whom a message is directed is called the receiver or the interpreter. To comprehend the information from the sender, the receiver must first be able to receive the sender's information and then decode or interpret it.

30. The Message The message or content is the information that the sender wants to relay to the receiver. Additional subtext can be conveyed through body language and tone of voice. Put all three elements together—sender, receiver, and message—and you have the communication process at its most basic.

31. The Medium/channel Also called the channel, the medium is the means by which a message is transmitted. Text messages, for example, are transmitted through the medium of cell phones.

32. Feedback The communication process reaches its final point when the message has been successfully transmitted, received, and understood. The receiver, in turn, responds to the sender, indicating comprehension. Feedback may be direct, such as a written or verbal response, or it may take the form of an act or deed in response (indirect).