1. ethical issues in business
Unsolicited Electronic Messages Act 2007
EIT, Author Gay Robertson, 2017

2. What is spam?
Current estimates suggest that around 120 billion spam messages are sent every day
Spam is the generic term for the electronic commercial and SMS (short message service) text messages you receive without having requested them

3. These messages are essentially commercial in nature and may be sent by legitimate businesses which are marketing and promoting their goods and services
The messages may also invite the recipient to purchase a product or service
Other spam may attempt to trick people into divulging their bank account or credit card details and can also contain offensive or fraudulent material or spread computer viruses
Delete SPAM messages without opening them

4. Can include: Email Fax Instant messaging Mobile/Smart phone texts
Image based messages (eg from businesses)

5. Purpose of the Act
Prohibit unsolicited commercial electronic messages (spam) with a New Zealand link (eg messages sent to, from or within New Zealand)
Require commercial electronic messages to include accurate information about the person who authorised the sending of the message
Include a functional unsubscribe facility to enable the recipient to instruct the sender that no further messages are to be sent to the recipient

6. Prohibit address-harvesting software being used to create address lists for sending unsolicited commercial electronic messages
Deter people from using information and communication technologies inappropriately
The Act covers , instant messaging, SMS and MMS (text and image-based mobile phone messaging) of a commercial nature
It does not cover faxes, Internet pop-ups or voice telemarketing
Read the next section of your workbook until you need to go to Slide 7 (What is not considered spam? What can companies do to ensure they are not spamming?)
Or close the presentation if you want to come back to this later

7. Implications for business …
Spam law in New Zealand URL:
Close the Internet and You will go back to the presentation Read the next section of your workbook (What can computer users do to prevent spam? And Internal Affairs downloads) until you need to go to Slide 8
Or close the presentation if you want to come back to this later

8. Penalties for breaches …
Stuff articles:
Auckland spammer URL:
Trio face fines URL:
spammer fined URL:
Spam fine for business URL:
Close the Internet You will go back to the presentation

9. Remember … Implications for you…
The negative effects are significant and far-reaching
These s
clog up the internet and disrupt delivery
reduce business productivity
raise internet access fees
irritate recipients
Failure to comply with the Act and employer policies, will result in
Cost recovery from the person committing the breach (YOU)
Internet access rights may be removed
ESC to close the presentation