1. Ad Tech

2. Media, Marketing, and Technology

3. Digital Ad
The Duopoly has succeeded in light of the ecosystem’s challenges because they have
unparalleled scale, use first party data and deliver performance

4. https://lumapartners.com/content/lumascapes/display-ad-tech-lumascape/

5. Demand-side platform Supply-side platform
Real-time bidding Client
Supply-side platform
Real-time bidding Server

6. The Trade Desk

7. Real Time Bidding

8. Programmatic Buying – TradeDesk
Founded in November 2009, The Trade Desk (Nasdaq: TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can use data-driven insights to plan, forecast and buy digital media more effectively than ever before. The platform allows marketers to deliver campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and Enterprise APIs enable custom development on top of The Trade Desk’s platform.

9. Criteria
You decide upon a set of people that you wish to target online and set parameters for your campaign such as;
Target audience specifics (age, work place, interests, etc)
Budget
CPM or CPC goal
Geographic location, Time of day (if applicable)
Frequency (how many times do you want one person to be exposed to your ad during what period)
Chosen banner formats
Campaign KPI
Re-targeting options (from your website), Devices
Any websites which you would like to ensure to be included
Any websites you DON’T want your brand to be advertised on

10. Location Data Factual https://www.factual.com/
THE LEADER IN LOCATION DATA
Factual is the location data company powering innovation in product development, mobile marketing and real world analytics

11. Mobile

12. Programmatic Buying – TradeDesk

13. Amongst the issues of the digital advertising supply chain, privacy has come to the fore. We are finally at the point of implementation of the GDPR in the EU and the Facebook Cambridge Analytica scandal.

14. https://www. theguardian

15. Cambridge Analytica and Facebook
The Facebook–Cambridge Analytica data scandal was a major political scandal in early 2018 when it was revealed Cambridge Analytica, a company that had worked on Donald Trump's US presidential election campaign, had harvested the personal data of millions of people's Facebook profiles without their consent and used it for political purposes.  Facebook confirmed Cambridge Analytic actually had data on up to 87 million users with 70.6 million of those people from the United States…..the information likely included one's "public profile, page likes, birthday and current city". Some of the app's users gave the app permission to access their News Feed, timeline, and messages. The data was detailed enough for Cambridge Analytica to create psychographical profiles of the subjects of the data. The data also included the locations of each person. For a given political campaign, the data was detailed enough to create a profile which suggested what kind of advertisement would be most effective to persuade a particular person in a particular location for some political event.

16. PII Personal Identifiable Information

17. GDPR: General Data Protection Regulation (GDPR)
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years.
The regulation will fundamentally reshape the way in which data is handled across every sector, from healthcare to banking and beyond.
Harmonize data privacy laws across Europe,
Protect and empower all EU citizens data privacy
Reshape the way organizations across the region approach data privacy.
GDPR reshapes the way in which sectors manage data, as well as redefines the roles for key leaders in businesses, from CIOs to CMOs. CIOs must ensure that they have watertight consent management processes in place, whilst CMOs require effective data rights management systems to ensure they don’t lose their most valuable asset – data.

18. GDPR

19. GDPR

20. Tutorials
The truth about programmatic
Programmatic Explained