1. tech briefs media group AUDIENCE DEVELOPMENT
2015 SALEs MEETING:
June 1, 2015
By: Marilyn Samuelsen

2. BPA Statements Nov 2013- Nov 2014
NASA TECH BRIEF QUALIFIED CIRCULATION
BPA Statement -
Print Subscriptions
Digital
Subscriptions
Total Qualified
Print vs
Nov 2014
107,084
83,156
190,240
56/44%
Nov. 2013
111,570
78,892
190,284
58/42%
% change
(4,486 or 4%)
4,264 or 5.4%
Since 2013 Print subs has had a slow steady decline while digital has increased by 5.4%

3. Qualified Circulation By (Par. 3A)
Job Function
Nov 2014
Nov. 2013
Qty change
% Change
Nov 2013 Vs
Nov. 2014
Design & Development Engineering
107,659
108,278
-619
-0.5%
Engineering Management
59,660
58,927
733
1.2%
General & Corporate Management
45,301
42,271
3,030
7.2%
Testing & Quality control
62,313
62,408
-95
-.02%
Manufacturing & Production
54,770
53,793
977
1.8%
Basic R & D
60,049
61,363
-1314
2.1%
Government Officials & Other Personnel
13,076
13,572
-496
-3.6%
Overall change year over year
402,828
400,612
2,216
0.6%
Continued on next slide

4. Qualified Circulation By (Par. 3A)
Primary Job Function
Nov 2014
Nov. 2013
Qty change
% Change
Nov 2013 Vs
Nov. 2014
Design & Development Engineering
70,159
69,383
776
1.1%
Engineering Management
25,839
27,722
-1,883
-6.8%
General & Corporate Management
27,556
26,281
1,275
4.9%
Testing & Quality control
18,378
17,499
879
5.0%
Manufacturing & Production
17,920
18,688
-768
-4.1%
Basic R & D
16,998
18,665
-1667
-8.9%
Government Officials & Other Personnel
13,390
12,046
1,344
11.2%
Overall change year over year
190,240
190,284 44
.02%
Continued on next slide

5. Qualified Circulation By (Par. 3A)
INDUSTRY
Nov 2014
Nov. 2013
Qty change Nov vs Nov 2014
% Change
Nov 2013 Vs
Electronics/Computer
49,010
45,129
3,881
8.6%
Communications
11,798
11,462
336
2.9%
Industrial Machinery & Equipment
14,557
15,865
-1,308
-8.2%
Transportation/Automotive
23,701
20,848
2,853
13.7%
Consumer Product Manufacturing
11,020
12,257
-1,237
-10.1%
Bio-Medical
8,603
9,478
-875
-9.2%
Power & Energy
9,739
11,311
-1,572
-13.9%
Materials /Chemicals
7,324
7,346
-22
-0.03%
Aerospace/Defense
26,664
27,850
-1,186
-4.3%
Government
7,095
7,916
-821
-10.4%
Research Laboratories
5,597
6,264
-667
-10.6%
Universities
6,622
6,871
-249
-3.6%
Other
8,510
7,687
823
0.02
Change Year over Year
190,240
190,284
-44
0.02%

6. Recommend Products SPECIFIED & AUTHORIZED Nov. 2014 Nov. 2013
Qty change Nov vs Nov 2014
% Change
Nov 2013 Vs
Nov 2014
Electronic Components
87,006
88,095
-1,089
-1.2%
ICS & Semi Conductors
49,537
55,525
-5,988
-10.8%
RF & Microwave Electronics
39,775
42,983
-3,208
-7.5%
Connections/interconnections/Switches
61,309
69,482
-8,173
-11.8%
Board Level Electronics/Embedded System
45,119
52,320
-7,201
-13.8%
Computers & Peripherals
56,263
68,117
-11,854
-17.4%
Design/ Analysis/Simulation Software
50,147
58,635
-8,488
-14.5%
Rapid Prototyping & Tooling
38,459
46,517
-8,058
-17.3%
Software
68,747
75,916
-7,169
-9.4%
Data Acquisition
61,776
72,167
-10,391
-14.4%
Test & Measurement Instrument
70,145
89,314
-19,169
-21.5%
Sensors/Transducers
67,758
76,439
-8,681
-11.4%
Continued on next slide

7. Recommend Products (Cont’d)
SPECIFIED & AUTHORIZED
Nov 2014
Nov. 2013
Qty change Nov vs Nov 2014
% Change
Nov 2013 Vs
Plastics/Composites/Ceramics
46,533
55,780
-9,247
-16.6%
Metals
44,919
63,140
-18,221
-28.9%
Adhesives & Coatings
47,168
57,752
-10,584
-18.3%
Mechanical Components
67,381
77,773
-10,392
-13.4%
Fastening Joining & Assembly
53,702
66,116
-12,414
-18.8%
Motion Control/Positioning Equipment
38,140
53,851
-15,711
-29.2%
Motors & Drives/Power Transmission
52,631
63,138
-10,507
Power Supplies & Batteries
49,641
71,821
-22,180
-30.8%
Cameras/Imaging/Video
38,715
54,749
-16,034
-29.3%
LEDs/Lighting
66,047
65,647
400
0.6%
Fluid Handling/Pumps & Valves
34,569
49,053
-14,484
-29.5%
Packaging/Enclosures
34,238
51,801
-17,563
-33.9%
Contract Services
30,353
43,609
-13,256
-30.4%
Change year over year
1,220,759
1,482,468
-261,709
-17.6%
Continued on next slide

8. Product Specifier Recall results cont’d
Category Name
Category Codes
Respondents Responses
Completed Subs
Electronic Components 01
562
47.99%
Ics & Semiconductors 32
406
34.67%
Board Level Electronics/Embedded Sys 02
420
35.87%
Connections Interconnections/Switches 33
524
44.75%
Computers & Peripherals 35
571
48.76%
RF & Microwave Electronics 45
394
33.65%
Power Supplies & Batteries 34
514
43.89%
Packaging /Enclosures 49
444
37.92%
Sensors/Transducers/Detectors 18
508
43.38%
Data Acquisition 16
489
41.76%
Test & Measurement 19
589
50.30%
Motors & Drives/Power Transmission 31
448
38.26%
Motion Control/Positioning Equipment 20
426
36.38%
Mechanical Components 09
511
43.64%
Fastening, Joining & Assembly 10
462
39.45%
Fluid Handling/Pumps & Valves 48
374
31.94%
Adhesives & Coating 43
341
29.12%
Continued on next slide

9. Product Specifier Recall results
Question 5 (Product Specifier Recall Update)
Category Name
Category Codes
Respondents Responses
Completed Subs 1,171
Plastics/Composites /Ceramics 28
380
Metals 13
402
Rapid Prototyping & 3D Printing 42
343
Cameras/Imaging/Video 17
357
LEDs/Lighting 46
352
Optics/Optical Components 39
314
Fiber Optics 40
289
Lasers & Laser Systems 38
245
MEMS/Nanotechnology 41
214
Design/Analysis/Simulation Software 47
320
Software 05
339
Contract Services(Design Manufacturing/Test) 50
338
total # of Respondents/
11,876
10.1

10. TOP COMPANIES PENETRATION
Company Names
Nov 2014 F1000
Nov 2013 F1000
Qty change Nov vs Nov 2014
% change
Nov 2013
vs Nov 2014 3M
307
326
-19
-5.8%
AEROSPACE
223
116
107
92.2%
BAE SYSTEM
801
477
324
67.9%
BOEING
1,540
1,561
-21
-1.3%
CUMMINS
354
296 58
19.6%
DELPHI
247
340
-93
-27.4%
EATON
154
361
-207
-57.3%
GENERAL ELECTRIC
1,228
1,275
-47
-3.7%
GENERAL MOTORS
769
614
155
25.2%
HEWLETT PACKARD
531
377
40.8%
HONEYWELL
1,021
1,165
-144
-12.4%
IBM
628
525
103
Continued on next slide

11. TOP COMPANIES PENETRATION (CONT’D)
Company Names
Nov 2014 F1000
Nov-2013 F1000
Qty change Nov vs Nov 2014
% change
Nov 2013
Vs Nov 2014 L3
614
704
-90
-12.8%
LOCKHEED
1,491
1,746
-255
-14.6%
MEDTRONICS
321
260 61
23.5%
NASA
2,538
2,591
-53
-2.0%
PARKER HANNIFIN
419
337 82
24.3%
NORTHROP
939
904 35
3.9%
PHILIPS 77
172
-95
-55.2%
RAYTHEON
790
920
-130
-14.1%
SANDIA 81
195
-114
-58.5%
ROCKWELL
264
200 64
32.0%
TEXAS INSTRUMENTS
211
269
-58
-21.6%
VERIZON
243
-32
-13.2%
Overall a 1.3% drop in companies penetration.

12. Competitive Publications
Nov 2014
BPA
Nov-2013 BPA
Qty change Nov vs Nov 2014
% change
Nov 2013 vs Nov 2014
NASA Tech Briefs
190,240
190,284
-44 0%
Photonics Spectra
95,000 0.
Design News
80,000
105,000
-25,000
-23.8%
Design World
40,000
0.0%
Desktop Engineering
60,000
Laser Focus World
65,012
64,942 70
0.1%
Medical Device & Diagnostic Industry NA
48,048
Military & Aerospace Electronics
37,000
37,004
Machine Design
103,000
127,017
-24,017
-18.9%
Mechanical Engineering
105,180
104,627
553
-0.5%
Electronic Design
88,000
91,583
-3,583
-3.9%
Military & Aerospace Electronics is on BPA hold because of outstanding prior audit and Medical Device & Diagnostics is pending resignation from BPA.

13. Engineers Engineers @ Locations Nov 2014 BPA Nov 2013 BPA Change
Over 1,000
19,067
22,049
-2,982
-13.5%
6,406
7,667
-1,261
-16.4%
8,637
9,370
-733
-7.8%
12,709
14,658
-1,949
-13.2%
50 – 99
11,821
13,841
-2,020
-14.6%
20 – 49
17,469
20,560
-3,091
-15.0%
1-19
84,510
96,768
-12,258
-12.6%
Other (We’re no longer asking this question)
29,621
5,371
24,250
451%
The November 2014 issue is the last issue reporting Locations

14. MEDICAL DESIGN BRIEFS
SALES MEETING –JUNE 1, 2015
AUDIENCE DEVELOPMENT

15. BPA Statement Year over Year
Qualified Circulation (Par. 3A)
BPA Statements -
Print
Digital
Total Qualified
May 2015
25,980
14,020
40,000
May 2014
25,787
14,810
40,597

16. Qualified Circulation By (Par. 3A)
Job Function
May 2015
May 2014
Qty change May 2014 vs May 2015
% Change Vs
Design & Development Engineering
23,423
22,302
1,121
5.0%
Engineering Management
13,048
11,935
1,113
9.3%
General & Corporate Management
12,875
12,375
500
4.0%
Testing & Quality control
12,351
11,154
1,197
10.7%
Manufacturing & Production
13,031
12,182
849
7.0%
Basic R & D
14,890
12,884
2,006
15.6%
Government Officials & Other Personnel
2,908
2,696
212
7.9%
Change year over year
92,526
85,528
6,998
8.2%

17. Qualified Circulation By (Par. 3A)
Primary Job Function
May 2015
May 2014
Qty change May 2014 vs May 2015
% Change Vs
Design & Development Engineering
13,852
13,383
469
3.5%
Engineering Management
4,543
4,898
-355
-7.2%
General & Corporate Management
8,112
8,365
-253
-3.0%
Testing & Quality control
2,772
3,062
-290
-9.5%
Manufacturing & Production
3,910
4,161
-251
-6.0%
Basic R & D
4,021
3,898
123
3.1%
Government Officials & Other Personnel
2,790
2,830
-40
-1.4%
Change year over year
40,000
40,597
-597
-1.5%

18. Recommend Products (Cont’d)
Products & Services Specified
May
2015 BPA
May 2014
BPA
Qty change May 2014 vs May 2015
% Change
May 2014 Vs
May 2015
ICS & Semiconductors
15,864
14,649
1,215
8.3%
Connectors/Interconnections/Switches
17,566
16,342
1,224
7.5%
Sensors/Transducers/Detectors
19,670
19,433
237
1.2%
Data Acquisition
18,238
17,527
711
4.0%
Test & Measurement Instruments
22,822
23,308
-486
-2.1%
Power Supplies & Batteries
12,796
16,126
-3,330
-20.6%
Motors & Drives
14,923
15,615
-692
-4.4%
Motion Control/Positioning Equipment
14,429
14,415 14
0.1%
Mechanical Components
16,740
18,732
-1,992
-10.6%
Adhesives & Coatings
13,739
16,060
-2,321
-14.5%
Plastics/Composites
13,654
16,718
-3,064
-18.3%
Metals
10,639
14,151
-3,512
-24.8%
Design/Analysis/Simulation software
14,460
15,509
-1,049
-6.8%
Software
17,176
18,959
-1,783
-9.4%

19. Recommend Products (Cont’d)
Products & Services Specified
May 2015 BPA
May BPA
Qty change May 2014 vs May 2015
% Change
May 2014 Vs
May 2015
Optics/Optical components
12,068
13,483
-1,415
-10.5%
Laser & Laser Systems
11,571
12,407
-836
-6.7%
Rapid Prototyping & Tooling
12,787
14,888
-2,101
-14.1%
Fluid Handling/Pumps & Valves
12,165
12,804
-639
-4.9%
Packaging/Enclosures
10,786
13,718
-2,932
-21.3%
Contract Services
11,240
13,752
-2,512
-18.3%
Board-Level Electronic/Embedded Systems
14,480
10,191
4,289
42.1%
Change year over year
307,813
328,787
-20,974
-6.4%

20. Total Qualified Circulation
Publication Name
May -15
Nov-14
May-14
Dec-13 BPA
May-13 BPA
Medical Design Briefs
40,000
40,597
40,768
40,581
Medical Design Technology (ABM)
N/A
36,020 NA
36,009
Medical Product Outsourcing
25,003
25,028
On our June 2010 BPA, Medical Design Briefs circulation will show 43,069 Total Qualified circulation.

21. Competitive Publications
Design & Development/Engineer
Engineering Management
Testing & Quality Control
Manufacturing & Production
General & Corporate Management
Basic
R & D
Government & Other
Totals
Medical Design Briefs
13,852
4,543
2,772
3,910
8,112
4,021
2,790
40,000
Medical Design Technology
11,240 NA
2,972
11,887
9,563
358
36,020
Medical Product Outsourcing
3,878
1,319
10,279
2,737
6,790
25,003
Data taken from December 2014 Brand Reports except MDB data taken from May 2015 publishers’ data

22. Medical Design Briefs Engineers
Employee Size
May-15
May-14
Qty change May-15
vs May-14
% Change May-15
Over 1,000
3,785
3,318
467 -
14.1%
953
977
-24
-2.5%
1,019
1,326
-307
-23.2%
1,678
2,647
-969
-36.6%
50 – 100
2,005
2,748
-743
-27.0%
20 – 49
2,114
4,688
-2,574
-54.9%
1 – 19
28,446
24,893
3,553
14.3%
TOTALS
40,000
40,597
-597
-1.5%
Medical Design Briefs Engineers
1. Effective with the May 2015 Brand Report, we will start reporting Company Size/number of employees instead Engineers at location.
On our June 2010 BPA, Medical Design Briefs circulation will show 43,069 Total Qualified circulation.

23. Top Companies Penetration
May 2014 F1000
May 2013 F1000
Qty Change May 2014
vs May 2015
Variance % (May 2014) Vs
May 2013
Medtronic
303
283 20
7.1%
Johnson & Johnson
307
253 54
21.3%
Boston Scientific
191
206
-15
-7.3%
Abbott Labs
173
161 12
7.5%
Dana Corp/Beckman Coulter 98 71 27
38.0%
St. Jude Medical
107
119
-12
-10.1%
Becton Dickinson 83
103
-20
-19.4%
Baxter Healthcare 94
-11
-11.7%
Parker Hannifan 73
0.0%
Stryker 97 69 28
40.6%
Continued on next page

24. Top Companies Penetration – (cont’d)
May 2014
May 2013 BPA
Qty Change May 2014 vs May 2013
Variance % Vs
May 2013
Thermo Fisher Scientific 97 57 40
70.2%
Biomet 28 42
-14
-33.3%
Zimmer 53 36 17
47.2%
Carefusion Corporation 51 34
50.0%
Varian Medical Systems 32 4
14.3%
Hospira 29 3
10.3%
Bio-Rad Laboratories 21 8
38.1%
Cardinal Health 16 11 5
45.5%
Covidien
140 90 50
55.6%
(Categories continued from previous
slide)

25. Aerospace & DEFENSE TECH BRIEFS
Audience Development

26. Aerospace & Defense Tech Brief
Primary Business by Products Recommend
INDUSTRY
Nov 2014
BPA
Nov. 2013
Qty Change
Nov 2013
vs Nov 2014
%Variance
Nov 2013 vs
Aerospace/ Defense
24,570
25,046
-476
-1.9%
Electronics/ Computers
38,677
35,012
3,665
10.5%
Communications
11,510
10,912
598
-5.5%
Government
6,953
7,619
-666
-8.7%
Research Laboratories
5,497
6,029
-532
-8.8%
Universities
6,509
6,618
-109
-1.6%
Other
2,889
3,165
-276
Change year over year
96,605
94,401
2,204
2.3%

27. Aerospace & Defense Products Specified Nov-2014 BPA Nov-2013
Qty Change Nov 2013
vs Nov 2014 %
Nov 2013 Vs
Nov 2014
ICs & Semiconductors
29,884
32,651
-2,767
-8.5%
RF Microwave Electronics
24,785
26,028
-1,243
-4.8%
Board Level Electronics/ Embedded Systems **
25,990
29,217
-3,227
-11.0%
Connectors/ Interconnectors/Switches
32,819
36,053
-3,234
-9.0%
Computers & Peripherals
29,453
34,743
-5,290
-15.2%
Power Supplies & Batteries
25,535
35,873
-10,338
-28.8%
Software
36,111
39,368
-3,257
-8.3%
Test & Measurement
33,811
42,552
-8,741
-20.5%
Change year over year
238,388
276,485
-38,097
-13.8%

28. Audience Development Review
Photonics tech briefs
Audience Development Review

29. Photonics Tech Briefs INDUSTRY Nov 2014 BPA Nov-2013 BPA
Qty Change Nov 2013 vs Nov 2014
Variance
Nov 2013 Vs
Electronics/Computers
29,122
28,644
478
1.7%
Communications
7,188
7,515
-327
-4.4%
Industrial Machinery & Equipment
8,322
9,227
-905
-9.8%
Transportation/Automotive
12,749
11,360
1,389
12.2%
Consumer Product Manufacturer
5,849
6,593
-744
-11.3%
Bio/Medical
5,188
5,845
-657
-11.2%
Power & Energy
6,008
7,050
-1,042
-14.8%
Materials / Chemicals
4,204
4,178 26
0.6%
Aerospace / Defense
16,773
17,630
-857
-4.9%
Government
4,320
4,906
-586
-11.9%
Research Laboratories
4,033
4,443
-410
-9.2%
Universities
4,722
4,862
-140
-2.9%
Others
4,769
4,500
269
6.0%
TOTAL
113,177
116,753
-3,506
-3.0%

30. Photonics Tech Briefs -30.0% -15.0% -13.5% -14.8% -27.8% -28.4% -13.1%
Product Specify
Nov-2014 BPA
Nov-2013 BPA
Qty Change Nov 2013 vs Nov 2014 %
Nov 2013 Vs
Nov 2014
Laser & Laser Systems
24,615
35,140
-10,525
-30.0%
Optics/Optical Component
30,622
36,033
-5,411
-15.0%
Optical Design Software
17,597
20,350
-2,753
-13.5%
Fiber Optics
28,807
33,811
-5,004
-14.8%
Cameras/Imaging/Video
32,972
45,671
-12,699
-27.8%
Motion Control/Positioning/Equip.
27,444
38,328
-10,884
-28.4%
Sensors/Transducers/Detectors
46,639
53,661
-7,022
-13.1%
Test & Measurement
57,774
60,489
-2,715
-4.5%
Change Year over year
266,470
323,483
-57,013
-17.6%