1. Advertising in Rural businesses
Erasmus+ youth exchange Rural Rules!

2. Contents
Marketing in rural entrepreneurship
Brainstorming

3. How much would you pay for this?

4. How much for this?

5. Branding = value added
CoolCuts sells the carrots at 4xprice / kg compared to standard ones
Goods/services sold by rural business don’t have to be cheap, if proper marketing is used!

6. Brainstorming (1min)
Get your smartphones out & open notes:
What helps to sell better? Brings value added to the product/service?
E.g. Humour in ads, distinctive packaging

7. Getting creative (1 min)

8. How can you increase the value? (1 min)