1. Getting On The Same Page Sex Roles Sexual Roles Gender Roles Stereotypes

2. KEY CONCEPTS Roles Sex and Sexual Roles Gender Roles
A set of prescriptions and proscriptions for behaviors
Strongly related to positions in particular social contexts
Sex and Sexual Roles
Sex Roles: tied explicitly to sexual and biological differences
Sexual Roles: societal norms of sexual response, drive, and desires
Gender Roles
Characteristics and behaviors that are appropriate for a person based on their gender
Social (NOT personal) expectations
Can become stereotypes and can be the result of stereotypes

3. Desired Personal Characteristics In Personal Ads
This is the usual trend discussed in the literature

4. Offered Personal Characteristics In Personal Ads
This is the usual trend discussed in the literature

5. KEY CONCEPTS Roles Sex and Sexual Roles Gender Roles
A set of prescriptions and proscriptions for behaviors
Strongly related to positions in particular social contexts
Sex and Sexual Roles
Sex Roles: tied explicitly to sexual and biological differences
Sexual Roles: societal norms of sexual response, drive, and desires
Gender Roles
Characteristics and behaviors that are appropriate for a person based on their gender
Social (NOT personal) expectations
Can become stereotypes and can be the result of stereotypes

7. Bem’s Sex Role Inventory
Masculine
Self-reliant
Independent
Athletic
Assertive
Forceful
Analytical
Leader
Risk-Taker
Individualistic
Competitive
Ambitious
Feminine
Yielding
Cheerful
Shy
Affectionate
Flatterable
Understanding
Compassionate
Soft-Spoken
Warm
Gentle
Loves Children
Androgynous (high on both)
Undifferentiated (low on both)
Cross-Sex Typed (masculine females and feminine males)