1. Website Launch October 24, 2013
Member Meeting
Website Launch October 24, 2013
Today marks the launch of our new website! It has been designed to provide ample opportunities for you to share and learn about best practices, and to network with The Action Group and with your colleagues more effectively.

2. Employers need action The Action Group delivers
“We are at a crossroads; on the verge of a potential revolution in health care such as we’ve never seen. It’s time to renew the importance of the employer purchaser in determining:
what role we have;
how we should move into the future; and
how we can get every, single Minnesotan to be at their maximum well-being. That’s a completely different concept than, ‘how do I minimize expenses by choosing different plans.’”
Charlie Montreuil
Affordable, predictable
health care costs
One of the features on the new website is our Storytelling section. This quote from Charlie sums up why we are beefing up the website – it is an effort to get Minnesota purchasers working together and moving ahead confidently.
READ QUOTE, THEN MOVE TO NEXT SLIDE…

3. What’s so important about a website?
Employers need action
The Action Group delivers
What’s so important about a website?
Our research revealed the need for change
Many research participants were:
Unaware of our key initiatives
Didn’t know how or why to get involved
Were unfamiliar with our extensive resources
A contemporary communication channel, supplemented by social networking, is the most effective way to attract and retain members
Affordable, predictable
health care costs
We didn’t just decide one day that the website needed a facelift. We conducted significant research with legacy, new and potential members; payers; providers; and brokers and consultants, among others, to determine how we could deliver superior value, and serve as a trusted go-to resource. We learned that many people were unclear about The Action Group’s mission and vision, and most were:
unaware of our key initiatives;
didn’t know how or why to get involved; and
didn’t know about the extensive resources that are available through The Action Group.
We’re ready to clear things up!
We also knew that to support our membership growth goals and to stay in regular touch with members, we needed to create a contemporary communication channel and add social networking options to our outreach strategy.
[SHOW THE SITE FOR THE FIRST TIME; GO THROUGH HIGH-LEVEL NAVIGATION BRIEFLY.]

4. The Action Group delivers Website Objectives:
Employers need action
The Action Group delivers
Website Objectives:
To demonstrate how we represent the collective voice of those who pay the bill for health care
To enable collaboration with employers, public purchasers, and individuals to improve health and health care to ensure the economic vitality of all Minnesota communities
To recruit new members and engage existing members who value the opportunity to lead change
Affordable, predictable
health care costs
These objectives are why we have not just reinvented the website; we’ve made it a whole new way of doing business.
[READ OBJECTIVES, THEN PLAY THE HOMEPAGE VIDEO]

5. Coordinating issues on behalf of and with members
In these very uncertain times for health care purchasers, we know that our members are challenged by an array of confusing, competing and compelling issues, and we want to make sure they know what The Action Group is working on and how we can help.

6. Let’s do together what no single organization can do alone
The new website is very intuitive, allowing purchasers to see how complex issues are being resolved through The Action Group, and how they can contribute to resolving them even further.
[EXPLAIN SLIDE]
Affordable, predictable health care costs
Improved
health and health care quality
Policies and programs that work for all
Employee satisfaction and accountability

7. Our solution INNOVATION Care System, Health Plan, Hospital Focused
Care System Quality and Performance
Health Plan Quality and Performance
Hospital Quality and Performance
Choosing Wisely®
Payment Reform
Health Care Advocacy
Private and Public Alignment
Innovation is related to issues involving care systems, health plans and hospitals.
[NAVIGATE TO THE INNOVATION SECTION OF THE WEBSITE, CHOOSE THE CHOOSING WISELY TILE, CLICK ON THE CHOOSING WISELY TOOLKIT IN THE OPENING PARAGRAPH]

8. Our solution COLLABORATION
Peer-to-Peer and Community Initiatives and Meetings
Annual Health Care Benefits Survey
Action Group Meetings
Toolkits and Purchaser Guides
Coalition and Business Relationships
Through our Collaboration activities, we open diverse, unique ways to collaborate with people from Minnesota employers large and small, and from influential organizations like ICSI and MN Community Measurement. In addition to contributing to your personal growth, you can be part of discussions about what is going on in the marketplace and how you can contribute to making positive change happen.
[NAVIGATE TO THE COLLABORATION SECTION OF THE WEBSITE, CHOOSE THE EXCLUSIVE SURVEY TILE, GO TO THE EXECUTIVE SUMMARY AT THE BOTTOM OF THE PAGE]

9. Our solution ENGAGEMENT Consumer Communications and Education
Choosing Wisely®
Action Group Toolkits
Consumer Tools and Resources
Trusted Resources for Employees
In the area of Engagement, we address consumer communications and education. Some of the projects here are direct-to-consumer toolkits and resources; others involve how best to make purchasing decisions that affect your employees.
[NAVIGATE TO THE ENGAGEMENT SECTION OF THE WEBSITE, CHOOSE THE ACTION GROUP TOOLKITS TILE, CLICK ON THE TOOLKIT LINK AT THE BOTTOM OF THE PAGE]

10. Five things to do today:
Login to for a self-guided tour (be sure to view the brief videos)
Check to see that you are registered with the member portal; update your organization’s profile to include co-workers who will benefit from Action Group updates
Decide on a blog topic and send it to Sue (we won’t even make you write it!)
Connect with The Action Group through Facebook, LinkedIn, and Twitter; add the site to your newsfeed
Add a weekly note to your calendar, reminding yourself to visit the site each week for up-to-date news and information
[WHEN YOU READ THE SECOND BULLET, REMIND PEOPLE THAT IF THEY HAVE FORGOTTEN THEIR LOGIN INFORMATION OR HAVE QUESTIONS, THEY CAN USE THE “CONTACT US” BUTTON FOR HELP.]

11. A powerful force for positive change
The Action Group is the only Minnesota organization whose sole purpose is to align and represent the collective voice of those who pay the bill for health care – employers, public purchasers and individuals. We drive innovation, collaboration and engagement in ways that improve health and ensure the economic vitality of all Minnesota communities.