1. Lesson 6: The Role of Media in Elections

2. Opening Discussion
Where do you get your news from: newspapers, TV, radio, websites, social media?
Where do your parents/guardians get their news from? Or grandparents or other older relatives?
Do you have the same habits as your parents/guardians?
Do you think it is important to follow the news? Why or why not? 2

3. What are the different types of media?
Media refers to the communication of information and messages to the masses.
Media can be divided into three main types:
Paid Media: Awareness gained through paid advertising.
Earned Media: Awareness gained through efforts other than advertising, such as news coverage.
Owned Media: Internally or self-managed promotional platforms, such as your website, blog, Facebook page, YouTube channel and Twitter feed.
Media can also be classified as Old media or New media.

4. Old Media
Old media (or traditional media) includes broadcast and print sources such as TV, newspaper, radio, magazines and flyers.
Typically one way communication
Delivered at a specific time
Reach is usually limited to specific area
Strives to maintain journalistic integrity and standards

5. New Media
New media is easily accessible, such as online sources and social media platforms.
Typically interactive
User-driven
Functions in real-time
Borderless

6. Facts vs. Opinions
In most cases, the news media provides factual and informational coverage to inform the public without letting their opinions (biases) interfere.
The news media also produces opinion pieces or editorials, where news organizations and their editorial team, columnists or pundits will openly share their opinions and analysis.

7. The Importance of News Media
The news media play an essential role in contributing to a well-functioning democracy.
It is their job to inform citizens and ensure accountability and transparency from our elected officials and governments .

8. The Role of News Media in an Election
Report on the developments and events of an election
Provide a platform for parties and candidates to get their message out
Provide a platform for citizens to communicate their concerns and opinions
Promote debate between parties and candidates
Advertise the election process to voters
Report on the election results

9. Alberta Newspapers Calgary Herald — www.calgaryherald.com
Edmonton Journal —
Edmonton Sun —
Calgary Sun —
Lethbridge Herald —
Red Deer Advocate —
Medicine Hat News —
Grande Prairie Daily Herald-Tribune —
Fort McMurray Today —

10. Final Thoughts What are the pros and cons to different types of media?
Why is it important to know the difference between opinion and fact?
How does the media influence the health and strength of our democracy?