1. Slide Deck 3: Media

2. What is MEDIA?

3. Media is about messaging
Media is about messaging It refers to the communication of information through various ways

4. If you had an important message to share with the people in our community, how would you share it?

5. Different types of media
Media can be divided into three main categories:
Paid media - Publicity or awareness that has been paid for or purchased, such as advertising (TV, print, online) or direct mail campaigns
Owned media - Communications managed through internal platforms, such as your own website or social media platforms
Earned media - Editorial coverage or media mentions reported by third parties, such as news organizations, external social media channels or word of mouth
Media can also be classified as old media or new media

6. What type of news media do you use and how often?

7. Old Media
Old or traditional media includes broadcast and print sources such as TV, newspaper, radio, magazines and flyers
Key characteristics:
- Typically one-way communication
- Delivered at a specific time
- Limited geographic or jurisdictional reach
- Strives to maintain journalistic integrity and standards

8. New Media
New media is content that is easily accessible on devices through the internet, such as online sources and social media platforms
Key characteristics:
- Interactive
- User-driven
- Borderless
- Functions in real-time

9. The News Media
The news media play an essential role in contributing to a well-functioning democracy
It is their job to inform citizens about current affairs and ensure that our politicians are honest and open, and are held responsible for their actions

10. What are the strengths and limitations of different forms of media?

11. Facts vs. Opinions
The news media usually provides factual coverage to inform the public without letting opinions (biases) interfere
The news media also produces opinion pieces or editorials, where their editorial team, columnists or pundits will openly share their opinions and analysis (commentary)

12. Why is it important to know the difference between fact and opinion
Why is it important to know the difference between fact and opinion? Why is it important to read multiple sources of news?

13. Are these statements Opinion or Fact?
The government has allowed the debt to spiral out of control
The government has invested in a grant to build new playgrounds for Alberta schools
The best way to support families is to increase support for childcare
The graduation rate has increased two percent among Alberta students over the last two years

14. What is the role of media in elections?

15. The Roles of Media in an Election
Report on the developments of an election
Provide a platform for candidates to get their message out
Provide a platform for citizens to communicate their concerns and opinions
Promote debate between the candidates
Advertise the election process to voters
Report on the election results

16. Alberta Newspapers Calgary Herald — www.calgaryherald.com
Edmonton Journal —
Edmonton Sun —
Calgary Sun —
Lethbridge Herald —
Red Deer Advocate —
Medicine Hat News —
Grande Prairie Daily Herald-Tribune —
Fort McMurray Today —

17. Debrief
Do you think it is important to follow the news or be informed about events happening in your community, the country or the world? If you were a candidate running for election, which types of media would you use and why?