1. Converting Internet Leads
Galand Haas
Keller Williams Realty

2. The two words that are key elements to success with
internet lead conversion!
Persistence
Consistency

4. Work your funnel Unqualified Lead Qualified Lead Prospect Client
Proven strategies
Unqualified Lead
Qualified Lead
Prospect
Client

5. Farm Your
Database

6. phone drip email blast email Farming your database can take many
different forms and lends itself to two primary strategies- short and long term strategies.
phone
drip
blast

7. Farm Your
Database – Short Term Philosophy

8. When Leads Provide You with a Phone Number
If you have a good phone number, it goes without saying that you should follow up with a phone call.

9. Converting With Phone Numbers
Must have lead routing system
phone numbers required!

10. Leads With a Phone Number
Call leads who provide phone numbers IMMEDIATELY
Send leads to database
Have a script
Qualify lead to a prospect
Soft sell approach
Follow up IMMEDIATELY... DO NOT WAIT!!!

11. Script for Calling

12. Drip
Campaigns

13. Drip Campaign Strategies
Must be believable
Not too long
Offer value and a reason to call
Reflect you and your team
Know your campaigns
Modify/test your messages

14. Drip Campaigns
With Video

15. Driving Back to Your Branded Site

16. Farm Your
Database

17. Long-Term Philosophy email blast messages are timely/topical
encourage action
keep you ever-present (top of mind)
blast

18. Blast Strategies Long Term weekly real estate updates
monthly newsletter
featured/best deal listings
special announcements/promotions

19. Real Estate Weekly Updates
Impactful message with a clear call to action

20. Monday Morning
Coffee
Weekly inspirational message AT&T texting and driving video example

21. Featured/Hot Properties
Everyone is looking for a deal and every once in a while a property comes on the market that is such a good deal, it can't stay a secret!!

22. Incorporating
Video
Video is engaging content for your viewers and the search engines!

23. Monthly Email Newsletter
Use this opportunity to stay top of mind and relevant by providing great local market information.

24. Lead Generation/Conversion Systems
That I Use!

25. Monthly Email Newsletter
Use this opportunity to stay top of mind and relevant by providing great local market information.

28. You Get Different Types
Of LCW’s So You Can Always Test the Results You Get.

29. name and e-mail address:
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my weekly and monthly
blasts?
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