1. Adobe Acrobat Target Markets

2. Target Markets for our Products

3. Target Customer: Knowledge Workers Document Creators & Document Consumers
Creates and exchanges documents with others daily/weekly
Key Challenges:
Getting data out of a PDF file without having to retype
Making edits to a PDF file when the tools or original files aren’t available
Wasting time with manual form processes
Pulling information from different files into one document
Gathering feedback and approvals on a document
Properly protecting electronic documents
Compliance with regulations
Creating a PDF file without having to install an application
Working in a multi-device world

4. Key Selling Points-Knowledge Workers
Individual productivity
Reuse of PDF content-Editing PDF files or exporting PDF to other formats
Automating form processes
Combining file types
Gathering feedback and approvals
Protecting sensitive information
Working with PDFs on mobile devices
Complying with regulations or policies
PDF creation from any file format

5. Target Customer: IT
Responsible for managing or procuring software for the desktop environment
Key Challenges:
Ensuring compatibility between OS & Office Suites
Spending too much time managing software updates for PDF software
Extending document investments in existing systems like Microsoft Office, SharePoint, Box or Dropbox
Ensuring software compliance
Maintaining information security
Supporting a multi-device environment

6. Key Selling Points: IT Security of application and files
Ease of Deployment
Support for virtualization
Compatibility with OS/Office
Support for Mac, Windows & Mobile devices
Integrates with existing systems-SharePoint, Dropbox, Box, One Drive
Mobile Device Management (MDM)
Enterprise Mobility Management (EMM)
Individual productivity