1. PolicyMap MD SLA : Leveraging Data to Lead November 5, 2015
Anita Kinney
Thanks, etc. Bit of Background – Started by The Reinvestment Fund, one of the larger CDFIs (Community Development Financial Institutes) in the country. TRF created policymap because we needed a tool to pull together a vast amount of information for our mission of lending to create affordable housing, charter schools, supermarkets in food desserts and community health centers. Census data, other federal data, 3rd party data.
Especially unique in lending – All HMDA data nationwide and federal guidelines which we will see later. We have added more health data to complement our demographic and other indicators which are considered “Social determinants of health” : education, money and income, etc., in the past two years.
And PolicyMap is always interested in expanding our data indicators, so please let us know if you have any suggestions!

2. Map is full screen. Simple Search Bar
Map is full screen. Simple Search Bar. Location for inputting an address, etc., zip,
Drop down allows census tract, block group, congressional district, senate, school district, state district and metro area
Maps, Tables , Reports, 3 – Layer Maps and Data Loader
Ability to , print, save or embed a map – radio buttons to the right of the search bar.
Our data menus are now full screen. Data Layers and Data Points are side by side in easy to navigate categories, giving you access to over 37,000 geographic indicators. For a summary of data layers and points in each category, see our data indicators list.   The data menu is broken into four sections; Data Layers, Data Points, Subscriber Shared Data, and PolicyMap Suggestions.
– First tab is ‘My data” - I will go through the others

3. HOUSING TAB EXAMPLE: Just to show how PolicyMap categories are broken out.
The data menu is broken into four sections; Data Layers, Data Points, Subscriber Shared Data, and PolicyMap Suggestions.
Data Layers – are datasets shown as thematic or “heat” maps; shaded areas in a darker color represent the higher concentration or amount or percentage, anything in a lighter shade is the opposite of the range.
2. Data Points – are point or address level datasets, displaying icons for each address. Point datasets will have unique filtering and coloring coding options.
3. Subscriber Shared Data – are point datasets created by users utilizing the Data Loader and shared with all PolicyMap users.
4. PolicyMap Suggestions – are links relevant to the category including; blog articles related to the category, similar datasets, or the ability to suggest new datasets to PolicyMap.

4. Example to illustrate how you can view PerCent change in addition to current percentages, etc or numbers or whatever you decide to view by changing the Legend!
PolicyMap adds value by calculating the per cent change over time from 2000 to most recent ACS estimate, which is currently

5. This slide is showing the data in tabular format – with other areas added in for comparison purposes. All done with just a couple of clicks!

6. Things you can do in the tables feature.

7. Our printing will improve by the end of this year – so just a few months (2015). But you can print directly from the map you have created by clicking on the print icon above map on the right side.

8. Housing – Example - homeowners over 65 who are burdened by housing costs – single line “title” explanation of what we are looking at on the map.
(Urban Planning class was examining cost burdened owners and renters)
Click for more detail – box.
Customizing the a data layer and data point is easy within the legends
Years– Depending on the data layer added, you can toggle between available years, quarters, and months. Some years are only available to subscribers and trial users.
Variables – Changing the variable will change how the data is displayed on the map. You can toggle between different variables, including the number, currency, percent, or even the change across years.
Shade by– PolicyMap displays data at different geography levels; the zoom level determines what geography the map is shaded by. The shade by pull down menu gives you the ability to change the geography at which the current data layer is shaded.
Movable legends– Legends can be dragged to any location on the map. Select the bar on top or anywhere within of the legend and then drag.
Collapsible legends– On top of the legend are options to collapse the legend, the (–) symbol on the right will minimize the legend, which will be replaced by an (+) to maximize the legend.
(Maximized) (Minimized)

9. Typed in Los Angeles
Click on census track and see how rolls up from census tract to US

10. Area with 40.82% single female headed households – near Inglewood
Get Report

11. Example of 3 layer map. I still tend to use the wizard
Example of 3 layer map. I still tend to use the wizard. Click on the 3 layer maps radio button on the upper left side of screen, then follow the prompts. Initially, the entire map will be dark purple as you have to adjust the percentages by either typing in percentages or by sliding the bar.

12. After I created the three layer map, I added data points, since it makes a powerful visualization.

13. I opened the information bubble so audience could see how much detail PolicyMap includes on our data indicators. Site information

14. Another example of our detailed information – quality of care selected here.

16. Back to three layer maps to illustrate how you create a custom report.

17. This is the slide where I have clicked on the areas that I want to be in my custom report. You can see how they are outlined in orange.

18. I changed the color to this lovely brighter color and then hit Get Report
Next slide shows preview of area, and last slide shows the beginning of the report.