1. IDENTITY PLAN
PHASE 1

2. VISION FOR THE FUTURE
Leading partner and provider of supplemental programs to schools and communities
Unite individual parts to represent a core brand
Strength of unity and purpose
Core Champions
Our vision for the future is to be the leading partner and provider of supplemental programs to schools and communities
KLC School Partnerships will surpass the current recognition of its individual parts, Medallion, EdSolutions and the SES program, to represent a unified core brand that represents a premium choice of partner to schools across the nation
The essence of KLC School Partnerships lies within the core, the employees - the Champions

3. SITUATION FACTORS Division of KLC
KLCSP has approx 700 sites in 21 states, educating over 17,000 children, employing over 1,550 directors, teachers, and support staff
Competitors are YMCA, local Parks and Recreation and self-run schools
Situation Factors
KLCSP is a division of KLC – there is strength in that as there is in the association with the Milkens – we want people to know that
We are successful and growing with approx 700 sites, 21 states, educating over 17,000 children and our team consist of over 1,550 directors, teachers and support staff
Our competitors are YMCA, local Parks and Recreation, Self Run schools, Sylvan, Newton, Platform and other Private educators

4. SITUATION FACTORS
Competitors in SES; Sylvan, Newton, Platform and other private educators

5. CURRENT IDENTITY Verbal
Medallion SP maintains a “Way Cool, Right at School”, “MSP is a national provider of right-at-school alternatives to child care and unique solutions for educational enrichment.”
EdSolutions uses “Extended Learning Programs”, (cont)
Our Current Identity is FUZZY. We know what we do and do it well, but who are we? Medallion School Partnerships? EdSolutions? Knowledge Learning Corporation? – We have been branded with all of these names and identities and the picture is Fuzzy.

6. CURRENT IDENTITY
(cont) “Quality After-school Programming” and quotes the “No Child Left Behind” bill for tutoring SES programs
Color
KLCSP
Medallion SP
EdSolutions
The color palettes carry no significance and are varied as the rainbow.

7. CURRENT IDENTITY
The logos are diverse and unassociated - each carrying their own identity and expression
It is clear there is a need for a strong unified identity both verbally and visually, internally and externally
Identity begins with defining who we are, embracing what definition, and living it in our work style and interactions every day
The discovery and process of definition this groups identity has been inspiring
When I started with Medallion in the beginning of March, I knew nothing of this industry aside from being a parent and the experiences I had with my daughter in a Kindercare program for a few years
For the past month and a half I have submerged myself in the history and organization of the Medallion and EdSolutions groups as well as the industry of School Partnership Enrichment and Education programs
What I have found is an inspiring group of dedicated professionals that have a focus to improve the world we live in by enriching children’s lives. As I researched a little deeper I found that one of the most successful programs they operated carried a name that held the essence of what their identity really was – Champions. The Champions of their work, their industry, of schools, principals, communities and most of all of the children.
I present to you the School Partnership’s Identity Brand Platform; it is an expressed initiative of managements intentions in six parts
Positioning
Purpose
Mission
Composition
Culture
And Personality
Some of these initiatives are internal while others are external – all of them are useful in the purpose of planning, designing and managing the corporate brand.

8. IDENTITY PLATFORM
POSITIONING – What we hope to “be” in our audiences’ minds: <external>
KLCSP’s mission is to lead the nation in partnering with schools, families, and communities to deliver innovative, customized enrichment and educational solutions for children and youth.

9. IDENTITY PLATFORM
CORPORATE PURPOSE – Company’s functional reason-for-being: <external>
KLCSP’s goal is to utilize sound ethical, fiscal, and operational practices that hold our employees accountable to execute quality at all levels in order to reinvest in and continually enhance the services we offer schools, families, and communities.

10. IDENTITY PLATFORM
CORPORATE MISSION – Why we do what we do, the internal drivers: <internal>
We are inspired daily to fill a critical need to provide a safe, enriching, learning-focused environment for children and youth that builds self esteem, promotes socialization, and strengthens the family, the community, and ultimately, the world at large

11. IDENTITY PLATFORM
COMMUNICATED CORPORATE COMPOSITION – How we want people to understand us: <external>
KLCSP’s goal is to develop sound and successful Educational Partnerships. We are experts in finding solutions and customizing program offerings to fit the needs in our client/ partner relationships.
The Five Focus Areas that drive program implementation are: Client, Quality, Talent, Financial, and Growth Management. Effective and meaningful curriculum and service delivery is the foundation of solid Client relationships, our unflagging attention to Quality is driven by our Top Ten standards in every program, recognition and nurturing of Talent assures strong relationships, use of judicious Financial policies provides stability, and successful management of resulting Growth keeps the marketplace fresh. (cont.)

12. IDENTITY PLATFORM
COMMUNICATED CORPORATE COMPOSITION – How we want people to understand us: <external>
(CONT)
KLCSP’s customized, on-site service offerings provide a continuum of programs that allow us to meet unique client needs and include the following:
Before- and after school
Pre-k
Kindergarten enrichment (to augment the kindergarten classroom day)
On-site employee child care
School break programs
Summer programs
Supplemental Educational Services (SES) reading and mathematics tutoring programs

13. IDENTITY PLATFORM
CORPORATE CULTURE/PERSONALITY – Distinctive behaviors that help characterize the brand: <internal>
We are united in our common purpose and mission to strive for excellence in our service offerings to schools, families, and communities.
Flexible, adaptable, and independent are adjectives that typically describe the successful KLCSP team member. An entrepreneurial organization, our company is a self-described “Culture of Leaders.” While we highly value training, mentoring, and learning tools, we quickly utilize these tools to build meaningful partnerships under the guidelines of the Five Focus Areas. Our culture is open, by encouraging independent thinking, asking questions and voicing ideas and opinions, we realize the value of each employee’s unique talents and perspectives.

14. NEXT STEPS
Creative Direction
Communication
Advertising and Marketing

15. CREATIVE DIRECTION Logo Design Style and Identity Guide
Nomenclature System

16. CONTINUUM OF SERVICES “CHAMPIONS”
CREATIVE DIRECTION
CONTINUUM OF SERVICES “CHAMPIONS”
Preschool Programs
Kindergarten Enrichment
Before and After-school
Tutorial Programs
Break and Summer Sessions
Expanded Programs

17. COMMUNICATION Internal External Launch Training Support Management
Launch - Press
Media Kit

18. ADVERTISING AND MARKETING
Define the Concept
Situational Analysis
Market Opportunities
Target Markets
Key Message of Company Product/Service
Building the Brand
Develop Marketing Tools
Logistics
Manage Marketing Efforts

19. SUPPORT
It is imperative to own and embrace our established identity to assure KLCSP’s success in the marketplace.
Strength lies in a solid corporate image that is supported by you, the leadership of KLC School Partnerships.