1. 5 STAR RICH JOB AD

2. JobStreet.com Job Ad is now a
-5 Star Rich Job Ad-

3. JobStreet.com has transformed our Job Ad to 5 Star Rich Job Ad in 2014
So, what is 5 Star Rich Job Ad?
JobStreet.com has transformed our Job Ad to 5 Star Rich Job Ad in 2014
A 5 Star Rich Job Ad is both informative and persuasive.
Speak to the candidate through your 5 Star Rich Job Ad.
Your targeted candidate, upon reading the ad should have the feeling that this is the job I want and the one I have been looking for. Target the Serious and Relevant.

4. Why do you need a 5 Star Rich Job Ad?1
Because Candidate is searching for persuasive info!
Nielsen Brand Health & Equity Study: JobStreet.com, October, 2013
CANDIDATE KEY CONSIDERATION WHILE SEARCHING FOR A JOB 2
Because Candidate is attracted to such Ad

5. A 5 Star Rich Job Ad Structure
What constitutes a 5 Star Rich Job Ad?
A 5 Star Rich Job Ad Structure 1
A 5 STAR “WHY JOIN US”
Work with many talented and experienced people who can guide you in achieving your career goals
Become a part of a large community where you get a chance to network and build connections
Enjoy the many perks and benefits offered to our staff such as an in house gym and great cafeteria
Global exposure and a chance to work abroad for those eligible
Work for a brand that is well-known internationally and instantly recognizable
A TYPICAL “WHY JOIN US” 2
Persuasive Content

6. You can easily do a
-5 Star Rich Job Ad-

7. These are the key information candidates look for:1
Location 2
Salary 3
Can I do this job well? 4
What is it in for me? 5
Can I trust this company?

8. 1
Location
Location is one of the parameter that candidates use to FILTER through job advertisements
Work Location
Candidate should know the estimated distance for commuting / travel purposes
Work Location Map
Gets candidate to be familiar with the surrounding areas for safety and access to transportation.
SiVA
Advertisement
Create Advertisement
Input Work Location
How?
Set Location Map and Identify Stations Nearby instead of removing it

9. 2
Salary
Salary is another parameter used by the candidates to FILTER through job advertisements
Check JobStreet.com’s Salary Report
Check the Salary Expectation in resumes of candidates’ who applied to you from relevant competitors
Should not fall below the minimum wage
Should be within your industry’s standards –Check reports similar to MERCER
SiVA
Advertisement
Create Advertisement
Input Ad Basic
How?
Take note of similar position Average Salary!

10. Design your Advertisement3
Can I do this job well?
Candidates said that Detailed Description is a vital information that they would like to see in a job advertisement
How to write a Clear Job Description?
Talk to the Hiring Manager
Requirements and skills
Short and Concise
SiVA
Advertisement
Create Advertisement
Design your Advertisement
Where?

11. Why is it important to candidates?4
What is it in for me?
Motivators
Why is it important to candidates?
Related Questions
Culture
Wants a culture that fits own values
Will enable him to contribute
Salary aside, what are the reasons why your employees stay with you?
What sets your culture apart from other companies?
What is uniquely inspiring working for your company?
Advancement
Looks forward to development and
Learning opportunities to advance career
How do you drive performance?
How do you develop your people?
What training programs do you have in place?
Rewards
Provides sense of recognition
A way to gauge accomplishment
What non-traditional benefits / perks do you offer to employees?

12. 4
What is it in for me?
Options
Tools
Company Profile
Work Environment
1. Give a glimpse of your company’s work environment
How?
Filling up WORK ENVIRONMENT gives the candidate a sneak peak into the culture of your company
2. Pitch your “Why Join Us”

13. 4
What is it in for me?
Options
Tools
Company Profile
Headers and Pictures
3. Pictures says a thousand words, upload and boast your culture.
How?
The header is another opportunity for you to showcase CULTURE

14. Trust Turn-offs  5 Can I trust this company? Gender / Race Biases
For Males Only
Promoting Trainings in Job Postings
Free Trainings to join the BPO Industry
Multiple Positions in 1 Job Advertisement
Receptionist / Nurse / HR Supervisor
Multiple Postings
Posting an ad several times within 14 days, which target the same jobseeker profile - same position level, same specialization, work location, and similar position title.
Overuse of Company Confidential Postings
Allowable limit is 5% of total postings per month

15. Vision, Mission and Values5
Can I trust this company?
Trust Builders 
Milestones and Awards
Products and Services
Leaders and Partners
Vision, Mission and Values

16. How? 5 Can I trust this company?
Options
Tools
Company Profile
Basic Information
Company Information 5
Can I trust this company?
How?
Most company logos reflect what the company is about or a representation of Mission & Vision