1. Innovative validation and testing environments
The Living Labs concept
Mats Eriksson, CDT/Testbed Botnia, Luleå Sweden
Michael Nilsson, CDT/Testbed Botnia, Luleå Sweden
Jens Schumacher, BIBA, Bremen Germany
Karl A. Hribernik, BIBA, Bremen Germany

2. New technology is not enough!

3. Introduction to a LivingLab approach
Rapid technology development during recent years - Technology push.
Next level of development is to gain full effect of opportunities – the Lisbon strategy.
Technology is only valid if it is appealing, understandable, easy to use and cost efficient for the user.
Obviously not a technology issue only

4. When “ambient is everything”! - surrounded by my Laptop
User in the centre – does not mean overloaded with technology!
Focusing the end-user is not so easy! Attitudes, Knowledge, Context and Habits
Understanding the user situation – understanding the effect!

5. Some drivers for the Living Lab concept
Technical complexity of communication networks.
As a platform for large-scale demonstrations and trials
Bring knowledge on human and market aspects into IST projects.
Bringing new technology into “non-IT” companies – innovation business (e.g. process industry)
Public-private partnerships
European co-operation (incl NMS)
A facilitator for Technology platforms

6. Living Labs – the conceptual idea
End-Users
..in a real world..
My IST project
Evaluation
Tech platform

7. The basic components of a Living Lab
Any IST project
Evaluation
Performance, interoperability, conformance
Value creation, business models etc
Usability, satisfaction,
behaviour etc
Technology
Users
Context

8. A facilitator for company co-operation
Ericsson
TietoEnator
TeliaSonera
Operax
Mobilaris
SSAB
IsMobile
Marratech

9. Living Labs towards the future - not a ready made concept
Increased understanding of the human being in the IT landscape – behaviour, learning, attitudes etc. What makes technology work?
Increased adoption to differences among people.
The pan-European approach. Differences in culture, context etc. Integration of new member states.
Supporting the development of a mobile society - service interoperability.
Methodology for increased interdisciplinary co-operation in projects – the collaborative approach

10. eInclusion aspects of Living Labs
Targeting elderly, people with disabilities and people cognitively impaired etc - consider the user/human aspects (technological implications).
Turning the perspective – starting with the disabled instead of the ”normal” being?
Bringing cognitive researchers, technology together in the real world – boosting industry solutions to real problems.
Living Lab as a instrument to enhance inclusion in the information society.