1. Student Resources  English  Year 9  Visual Analysis
Engaging the Audience
Paragraph #1: How does the poster engage the primary audience?
Paragraph #2: How does the poster engage the secondary audience?
Paragraph #3: How does the trailer engage the primary audience?
Paragraph #4: How does the trailer engage the secondary audience?
For each paragraph, focus on one aspect/image/scene of the poster/trailer  next to each paragraph, include a screenshot:
Student Resources  English  Year 9  Visual Analysis
Remember to include:
DCSE structure for each paragraph
Demographics
Uses and Gratifications Theory
To engage = to interest, to excite

2. DCSE Exemplar Paragraph
This screenshot from the Ready Player One trailer depicts the main character wearing goggles that connect him to the virtual-reality world of Oasis. This image connotes the science-fiction genre, adventure, and escape from reality. The reflection from the goggles provides the audience a glimpse of a another possible future which could allow them to escape from their daily boring lives, according to the Uses & Gratifications Theory. In addition, it features a teenaged boy using advanced technology, which would engage the film’s primary audience of teenagers who enjoy action-filled films. This could further allow the primary audience to identify with the main character, and encourage them to be invested in his journey throughout the film.
PRIMARY AUDIENCE – TRAILER PARAGRAPH
Teenagers who enjoy action-filled films

3. DCSE Sentence Starters
D = This image shows…
What is literally in the picture?
C = This connotes… This provides the connotation of…
What does the element connote/symbolise/reference?
S = This is signified/evident because… This shows…
How do you know the connotation of the image? Where have you seen prior examples of it? How do we as a society recognise the connotations?
What theories/stereotypes support this?
E = This will affect the audience by… The effect it will have on the audience is…
How does the image affect the primary / secondary audiences? What message does it send?