1. Advertisements Let’s look at some….
Think about what are the points of ads?
To sell us stuff
SO how do they do that?
Slogans that imply a problem that’s going to be solved if you get the item
Visuals that connect to a person’s deepest desires and wants and says that if you get the item you will BE this
Let’s look at some….

3. Ad #1 Problem that’s solved? Appeal? “Choose your playground”
Shoes that are comfortable and can be worn anywhere
Appeal?
These shoes will get you girls/guys

5. Ad #2 Problem that’s solved? Appeal? “Happy feet make happy people”
Shoes are so comfortable they will keep/make you happy
Appeal?
People in happy relationships wear these shoes

7. Ad #3 Problem that’s solved? Appeal?
“Live your fantasy” model is lounging
These shoes are so comfortable they are unreal
Appeal?
These shoes will make your dreams come true
The musician has women swimming in his fish tank

9. Ad #4 Problem that’s solved? Appeal? Smoke from shoes
The shoes are light and will make you stop suddenly & give you traction
Appeal?
They will make you super quick and light (could possibly fly) and can stop you like a race car

10. Sound Stupid? Most people fall for this every day!
We are constantly bombarded with advertisements that tell us to CONSUME!
Tomorrow we will work on the consumption lab, so everyone needs to bring in one ad. If you do not being one in you will not do the lab and get a zero!
Limits: NO ads about cigarettes/drugs, alcohol, or sex