1. discovering hands® New professions for persons with disabilities –
LON-AAA
discovering hands®
New professions for persons with disabilities –
blind and visually impaired women improve BC early detection
Dr. Frank Hoffmann
Zero Project Conference, Vienna
February 26th, 2015

2. Breast cancer is the most common malign disease for women in germany
LON-AAA
Breast cancer is the most common malign disease for women in germany
Incidence rises
Treatment cost rise
+2% p.a.
+4% p.a.
cases
per year
> 2 Billion €
per year
SOURCE: Robert Koch Institute 1

3. It is not the tumor that kills...
…but its metastasizing cells.
The goal: To find the tumor in an early stage.
To ensure best possible preventive care for breast cancer, it is crucial to find the smallest possible tissue-alteration before it has the chance to metastasize. Because is not the tumor in the breast that kills, but the metastases it spreads.  
SOURCE: discovering hands®

4. LON-AAA
An early diagnosis of breast cancer increases the chance for survival and reduces the costs for treatment
Rate of survival by disease stadium at time of diagnosis
Reduction of costs for treatment through early diagnosis
Stadium I
Cost reduction per patient – stadium I vs. stadium II (EUR)
Stadium II
Stadium III
Approx rate of survival, (%)
57,512
Stadium IV
48,474
9,038
Saved costs for treatment
Reduced loss of productivity
Total value of early diagnosis
Years after diagnosis
SOURCE: Cancer research UK, West Midlands Cancer Intelligence Unit, 2009, Radice et al: Breast Cancer Management – Quality of Life and Cost Considerations, Pharmaeconomics, 2003

5. Employment situation of blind and visually impaired people
Job rates among people with disabilities are unproportionally high even in industrialized countries
People with disabilities are being marginalized and reduced to their “disability”
Economic and personal potential for development is being disregarded, resulting in higher cost
SOURCE: discovering hands® 4

6. A solucion: discovering hands®
LON-AAA
A solucion: discovering hands®
discovering hands® deploys visually impaired women to provide screenings:
Proven superior sense of touch
Professionally developed, standardized and quality assured protocol/routine
Examinations take at least 30 mins - dedicating a max. of time and attention to every individual patient
“Win-win”
More health: Earlier detection: lower health cost, lower disease burden
More employment: Employment of people with disabilities
SOURCE: discovering hands 5 5

7. It is not the tumor that kills...
…but its metastasizing cells.
The goal: To find the tumor in an early stage.
patients
physicians
MTEs
To ensure best possible preventive care for breast cancer, it is crucial to find the smallest possible tissue-alteration before it has the chance to metastasize. Because is not the tumor in the breast that kills, but the metastases it spreads.  
SOURCE: discovering hands®

8. Social Franchise discovering hands® franchise contract business plan
national organization
stakeholder-analysis
Investors and supporters
Market research

9. Project Group Austria Social Franchise discovering hands®
franchise contract
Project Group Austria
Dr. Alexandra Gruber & Team
In cooperation with:
Dr. Michael Elnekheli, Facharzt für Gynäkologie
Prof. Michael Micksche, Wr. Krebshilfe
Mag. Astrid Essl, Marktforschung
Mag. Barbara Vielnascher & Team (SEBUS / BSVÖ)
Mag. Michael Leitner (Public Health PR GmbH) / Herbert Pachler (Alles Spricht GmbH)
Mag. Gregor Rathkolb (Schönbrunner Advokatur)
Michael Zykan, globe personal services
Boehringer-Ingelheim: Dr. Monika Henninger / Dr. Folker Ruchatz
MMH: Manuela Pastore, Dr. Matthias Fuchs, Michael Döll, Ingeborg Homolka
Ashoka Österreich
business plan
national organization
stakeholder-analysis
Investors and supporters
Market research

10. The first Austrian „SinnStifter“-MTEs
Jaqueline Garras
Manuela Bauer
Emine Cam
Sibel Cam

11. Do they like it? doctors patients MTEs
professional assistance for better diagnoses
better social rating for social dedication
additional earnings with innovative health care offer
better chances for survival
30-50 minutes of „tender care“
Change of perspective on people with disabilities
Focus on capability instead of disability
Independence by a new field of work
Respect instead of pity

12. LON-AAA
At discovering hands®, we believe, that everybody has a gift to share. With benefit for all. Especially those, who are regarded with pity at first sight. Like blind and visually impaired people. It is our goal to highlight their capabilities, rather than stressing so called “disabilities”.
Blind and visually Medical Tactile Examiners (MTEs) according to a quality assured method, developed and owned by discovering hands®.

13. Contact: Barbara Vielnascher Dr. Frank Hoffmann SEBUS
LON-AAA
Contact:
Barbara Vielnascher
SEBUS
Hietzinger Kai 85
1130 Wien
Tel
Dr. Frank Hoffmann
discovering hands® gUG
Großenbaumer Str. 28
45479 Mülheim an der Ruhr
Tel –
Fax –
Mail
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