1. MARKETING Its All About the Product

2. The Four Ps of Marketing ProductPrice PlacePromotion Quality Design & Features Packaging List Price Discounts Credit Terms Locations Inventory Transport Sales force Advertising Promotions TargetMarketTargetMarket

3. Your Advertisement NameSloganDesign Must Be Unique5 Words or LessUse Design Principles

4. Design Proximity Alignment Repetition Contrast Color

5. Proximity – What It Is Related items are grouped together Creates more white space Easy to Read = Easy to Remember

6. Proximity – How to Achieve It No more than 3-5 eye shifts Dont stick things in the corner and in the middle Use equal amounts of white space between like elements If items are not related, move them apart from one another

7. Alignment – What Is It?

8. Alignment – More Examples Mermaid Tavern Ralph Roser Doster 916 Bread Street London, NM (717) 555-1212 Mermaid Tavern Ralph Roser Doster 916 Bread Street London, NM (717) 555-1212 Mermaid Tavern Ralph Roser Doster 916 Bread Street London, NM (717) 555-1212 Mermaid Tavern Ralph Roser Doster 916 Bread Street London, NM (717) 555-1212 Formal, calm Comfortable Strong, decisive Sophisticated

9. Alignment – How to Achieve It Always find something else on the page to align with, even if the two objects are far apart Avoid multiple alignments on one page Use center alignment consciously, not by default

10. Repetition – What Is It? Same bullet Same font size on headings Limited fonts

11. Repetition – Another Example Avoid overkill! Consider repeating graphic elements.

12. Repetition – How to Achieve It Be consistent throughout the piece Find existing repetitions and strengthen them Add elements to create a repetition Know when enough is enough – too much repetition is annoying

13. Contrast – What Is It? Notice how the addition of the black box at the top makes the design more interesting. Contrast occurs when elements are different.

14. Contrast – How to Achieve It Add contrast with… Font choices Line thickness Colors Shapes Sizes Space Dont be a wimp. If items are not the same, make them different!

15. Color – What Is It? Primary Colors Primary Colors cannot be made with other colors. Secondary Colors Secondary Colors are made by combining two primary colors. Tertiary Colors Tertiary Colors are created by combining a primary and secondary color.

16. Color – Complementary Colors Complementary Colors are directly across the wheel from one another.

17. Color – Triads Triad Colors are equidistant from one another on the wheel.

18. Color – Split Complement Triads Split Complement Triad Colors use one color and the colors just to the left and right of its complement.

19. Color – Analogous Colors Analogous Colors are next to one another on the wheel.

20. Color – Shades and Tints hue. The pure color is the hue. shade. Add black to create a shade. tint. Add white to create a tint. Monochromatic colors Monochromatic colors are comprised of one hue with different shades and tints.

21. Color – Warm v. Cool Warm Colors Have some yellow in them Come to the forefront Create energy A little goes a long way Cool Colors Have some blue in them Recede into the background Create calm Lay it on thick

22. Color – How to Achieve It Try experimenting with different color combinations – complementary, triads, analogous – and see what works Work with shades and tints to create contrast Choose cool and warm colors that match you goal Use color to make repetition Remember white and black also play a role in design

23. Your Advertisement NameSloganDesign

30. Redesign this Ad Redesign this Ad Remember to use Proximity, Alignment, Repetition, and Contrast Name : The Construction Network Remodeling & repair services Provide full-service construction for all residential & commercial areas! We do: additions, alterations, baths, kitchens, decks, small jobs, problem solving, architecture, engineering, owner consultation, design build, custom work, medical office construction Free estimates, call now 717-567-8910

31. Draft The Construction Network Remodeling & Repair Services Provide full-service construction for all residential & commercial areas! We do: Additions, Alterations, Baths, Kitchens, Decks, Small Jobs, Problem Solving, Architecture, Engineering, owner Consultation, Design Build, Custom Work, Medical office Construction Free Estimates, Call Now 717-567-8910