1. Small Business Brown Bag Seminar Series 2017

2. Selling on Ebay Barbara Mason, Power Seller 12,000+ feedback 15 Years

3. Knowing What Sells Advanced Search Competitors
Price, Quality, OOAK, Rarity?
Volume or holding out
Ebay Hot List

4. Top Selling items on ebay
Cellular Phones
Tablets
Game Consoles
Laptops
Cameras
Headphones & MP3 players

5. Sourcing Where do you find your items? Do you make them?
Wholesale purchase then resale?
Closed companies?
Storage Lockers?
Auctions?
Garage Sales?
Flea Market?

6. Cost of Goods Item Gas to find item
Packing products (peanuts, bubble wrap, tape)
Your Time!!!
Internet
Office Supplies
Sales Tax? Sellers Permit?
Ebay & Paypal Fees

7. Fees Ebay listing fee: 15 cents per item
Relisting fee: 0 if item sells, or 15 cents
Commission: Avg. 9%
Paypal: Avg. 3.5%
Total – approx. 13%
Top Rated Seller Discount

8. Listing Options Auction (50 free listings per month)
Buy It Now (30% more than auction price)
Reserve
Store Subscriptions (more free per month)

9. Item Description Key Words
Think like a customer – how would you search for it?
What not to put in the title
Grammar – Misspellings
Mobile Friendly
ISBN (Books)
Details – height, weight, marks, damage

10. Photos At least a 10 gig camera! Backgrounds Watermarks Photo Sharing
Minimum 3 photos per listing

11. Shipping Customer Pays Shipping Costs Priority Mail boxes are FREE!
Stores can receive commercial pricing
Discounts during Christmas holiday
Partnering with a business to recycle
Home Pick Up by USPS
Handling Fees
International

12. Goals! What is the goal for selling online?
Research, research, research
Friendly, patient communications
Think like a buyer
You are a business!!!
Keep trying!
Focus!

13. Marketing Hook up your Ebay account to Facebook LinkedIn
– Constant Contact
Ebay Store Newsletter
Follow other sellers

14. To View this presentation again go to www.santacruzpl.org/brownbags

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