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Choices in Health Promotion Strategy: A social science perspective Dr Sebastian Garman
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Choices for Health Promotion (b)Provoking Agents(c)Coping and Chronicity Factors (a)Vulnerability FactorsOnsetOutcome Figure 1 Point of Intervention
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Choices for Health Promotion Biological -----------------------eg vulnerability factors Psychological ------------------eg provoking agents Social Psychological ----------eg coping strategies Social ---------------------------eg caring arrangements Political or Policy ------------eg barrier dismantling
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Behaviour change model sees the aetiology as lying within the risky behaviours of individuals Individuals seen as deficient Action Strategy Examples
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Empowerment models Individual focused Group focused Examples
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Community-oriented models emphasis is placed on groups, group norms and community structures Examples Case study
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Socially transformatory models Focus on social change and justice affected communities to be supported in ways that promote social justice. Examples Case studies
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The case of tobacco Cessation Assistance Public Education Social Marketing Smoking ban Taxation
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Lessons learned
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