1. Parthen meeting services
“The Bag Whisperer”
Parthen meeting services
Jaap Bakker
Managing director
ICCA France-Benelux Chapter Meeting , February 2012

2. Parthen meeting services
We support clients in the MICE market with products and services to help them exceed in their business.
In our business vision is stated that our goal is to “do things different”
4 Departments:
Parthen Meeting Essentials
Parthen IMpact
Parthen Registration & Staffing
Parthen Venue Finding
ICCA France-Benelux Chapter Meeting , February 2012

3. Challenge
How to get more market share and chance for selling our bags to congresses/associations who we know and are in contact with, but where we haven’t had the chance to make an offer.
How to be different than other suppliers for bags
How to get more known to these potential clients
ICCA France-Benelux Chapter Meeting , February 2012

4. Client selection
Clients that are in good contact with Parthen, but didn’t choose for our conference bags so far.
(we selected about 10 congresses)
A number of potential clients (PCO’s and Associations) that we know in our market, but where we didn’t manage to get the opportunity to make an offer for our conference bags.
(we selected about 30 of them)
ICCA France-Benelux Chapter Meeting , February 2012

5. Client approach 10 congresses
We produced 5 samples for each congress ourselves in the colors and
logos of the client’s congress, looking at the price category of the bags
from last year, before we visited the clients to discuss the possibilities.
30 potential clients
We addressed the contact persons of the PCO’s/Associations individually
with a personalized movie of the “Bag whisperer” .
ICCA France-Benelux Chapter Meeting , February 2012

6. Campaign figures
Start: September/October 2011
Potential turnover for the 30 ‘bag whisperer’ clients:
euro/year , on bags only
Budget spent on movie and postcards in the ‘Bag whisperer” campaign : euro
Quotations made on invitation up to now : euro
Invited to visit potentials because of the movie: 19
ICCA France-Benelux Chapter Meeting , February 2012

7. Campaign process
Send “Bag whisperer” postcard to contact person with invitation to watch the “Bag whisperer “ movie
Look at the number of views of the individual movies
Call contact person after days
ICCA France-Benelux Chapter Meeting , February 2012

8. Postcard Front side
ICCA France-Benelux Chapter Meeting , February 2012

9. Postcard Back side
ICCA France-Benelux Chapter Meeting , February 2012

10. The movie Actors: Special thanks:
Lisette Falk: MPI student, working at our office for 6 months
Robin Kikkert: Our office/project manager
Bag voices : Our account managers
Special thanks:
Rai Amsterdam: for the free use of one of their congress rooms
Pitch4You: for making the movie for such a low budget.
ICCA France-Benelux Chapter Meeting , February 2012

11. ICCA France-Benelux Chapter Meeting , February 2012