1. Connection with Community
What Employers want from International Employment Web Sites during the Recovery
Connection with Community
Sharon McCone
Corporate Recruiting 1 1

2. Connection with Community
Employers want the same RESULTS we’ve always wanted, candidates who are …
High Caliber
Qualified
Appropriately Compensated

3. Connection with Community
Recession and Recovery –
Do more. With less.

4. Connection with Community
Do more. With less.
ONLY qualified candidates.
ONLY candidates who are a culture fit.
ONLY candidates who are “career fit”.

5. Connection with Community
Three primary objectives
Be REAL : Brand Ambassadors
Our customers and potential Associates are frequently talking to their friends, family and other customers about our businesses and stores and want information they can trust.
Be RELIABLE: Site Integration and Business Needs
Establishing reliable links for potential Associates will ensure consistent delivery of brand and information, build equity, prevent confusion, and save development costs. Guide candidates to trusted web sites for information, not just what pops up in Google.
Be RELEVANT: Careers vs. Jobs
Social media has permanently changed the way people trust and expect to receive information. New generations are informed and motivated by various factors. Incorporate Career Fitness into potential Associates’ profile pages.

6. Building Relationships
Connection with Community
Building Relationships
Reaching people in a way they’re willing to engage
of Americans know someone who works at Walmart or Sam’s Club
*StrategyOne
of all online traffic is consumption of social media
*ComScore

7. Connection with Community Three primary objectives
Be REAL : Brand Ambassadors
Our customers and potential Associates are frequently talking to their friends, family and other customers about our businesses and stores and want information they can trust.
Be REAL about our brand and our culture.
Be REAL about the candidates and their careers.
Yesterday, Gautam Godhwani, CEO and Co-Founder of Simply Hired, defined Web 2.0 as the People Power Web. Twitter and TweetJobs are capitalizing on the reality that their customers trust what total strangers will say on a tweet more than what they see in ads and announcements by companies. Employers need to make the truth about their brand trusted.
FACTS: On employer profiles ask for links to (especially 3rd party) articles or publications that we would like to push out to candidates.
CULTURE: Fortune #1 does not equate to Spender #1.
THEIR CAREERS: Incorporate concepts like CAREER FITNESS.

8. MyWalmart.com Site Stats
site launch
registered associates
public profiles
UGC (User Generated Content) contributors

9. What’s on mywalmart.com?

10. Could the candidate profile be better integrated with the culture and location pieces to connect lifestyle and life needs with suggestions for employers?
See pg of Weddle’s Career Fitness.

11. Connection with Community Three primary objectives
Be RELIABLE: Site Integration and Business Needs
Establishing reliable links for potential Associates will ensure consistent delivery of brand and information, build equity, prevent confusion, and save development costs. Guide candidates to trusted web sites for information, not just what pops up in Google.

12. Connection with Community Three primary objectives
Be RELIABLE: Site Integration and Business Needs
On employer profiles ask for links to (especially 3rd party) articles or publications that we would like to push out to candidates i.e. Diversity, Inc., U.S. News and World Report article on top school districts, etc.
Establishing reliable links for potential Associates will ensure consistent delivery of brand and information, build equity with candidates…
We’re listening to (or amalgamating) what you tell us in your profile with what we know about companies that can bring your happiness in your career.

13. Connection with Community Three primary objectives
Be RELIABLE: Site Integration and Business Needs
Employers don’t want to make the time to justify your business. Make it easy.
Establishing reliable links for potential Associates will ensure consistent delivery of brand and information, build equity with the employers …
Demonstrate your ROI
Help us help you. Identify and track candidates, hires, retention stats.

14. Connection with Community Three primary objectives
Be RELIABLE: Site Integration and Business Needs
Establishing reliable links for potential Associates will ensure consistent delivery of brand and information, build equity, prevent confusion …
Link to trusted salary reports and calculators,
Link to area web sites (Chambers of Commerce)
Etc.

15. Connection with Community

16. Relate ads to profile and fitness level
Spark Shop
Note tabs
Relate ads to profile and fitness level

17. Connection with Community Three primary objectives
Be RELIABLE: Site Integration and Business Needs
How do we do this with all of the list scrubbing, etc?
Issue with deleted job.
Current
Post the jobs that are currently submitted or posted
Remove the jobs that are filled or removed

18. Connection with Community Three primary objectives
Be RELEVANT: Careers vs. Jobs
Career Fitness
Social media has permanently changed the way people trust and expect to receive information.
New generations are informed and motivated by various factors. Seasoned generations need to stay fit for longevity.
Incorporate Career Fitness into potential Associates’ profile pages.

19. Connection with Community
Social media has permanently changed the way people trust and expect to receive information.

21. Connection with Community Three primary objectives
Be RELEVANT: Careers vs. Jobs
Incorporate Career Fitness into potential Associates’ profile pages. Career Fitness, Weddle describes, is a “disaster prevention and response kit for your career … It is also a philosophy for and a pathway to success … the twin pillars of the Career Fitness system. It is the system that enables you to work the best out of yourself so that you maximize…the rewards and the fulfillment you bring home from your employment each day.”
“…only if they are earned.”
Assist potential Associates with submitting RELEVANT information.
Career Fitness

22. Connection with Community
Employers want the same RESULTS we’ve always wanted, candidates who are …
High Caliber
Qualified
Appropriately Compensated

23. Connection with Community
Recession and Recovery –
Do more. With less.

24. Connection with Community
Do more. With less.
ONLY qualified candidates, who are well-informed about the REALities of our businesses.
ONLY candidates who are a culture fit, and have made educated decisions based on RELIABLE information.
ONLY candidates who are “career fit”, and can relate RELEVANT experience and goals to our opportunities and our companies.

25. Connection with Community
What Employers want from International Employment Web Sites during the Recovery
Connection with Community
Sharon McCone
Corporate Recruiting 25 25