1. Jocelyn DeMaio Jocelyn.DeMaio@TheHartford.com
Building Your Brand
Jocelyn DeMaio

2. What is a Personal Brand?
How You View Yourself
How Others View You
Your Brand

3. Exercise – Identify Your Strengths

4. Communicate Your Brand

5. Exercise – Write Brand Statement

6. Tailor Your Style

7. T R U S T Build Credibility Transparent Respectful Useful Smart
Thankful

8. Grow Your Personal Board of Directors & Network

9. Performance, Image, Exposure
A Piece of PIE
Performance, Image, Exposure

10. Exercise – Speed Networking

11. Reference List
Coleman, Harvey. (2010) Empowering Yourself: The Organizational Game Revealed Bloomington, IN: AuthorHouse.
Harris, Carla A. (2014) Strategize to Win: The New Way to Start Out, Step Up, or Start Over in Your Career. New York, NY: Hudson Press.
Kaputa, Catherine. (2010) U R a Brand! How Smart People Brand Themselves for Business Success Boston, MA: Nicolas Brealey Publishing.
Lock, Abby. Capture Your Personal Brand in One Sentence. Web. 09 Feb 2016 <
Schawbel, Dan. (2010) Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future New York, NY: Kaplan Publishing.

12. Thank you for attending this session.
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