1. Vision Leadership Project @ Chicago Film Archives
Vision and leadership by
Danielle N. Kramer

2. Chicago Film Archives Facts
Regional film archive serving Chicago and the Midwest
Provide services transferring 16mm film into digital format
Looking to increase visibility of CFA and promote revenue producing services

3. PROPOSAL
CFA develops a promotional offer with marketing plan for providing transfer of 16mm student films to digital for current student filmmakers.
Called director to discuss possibilities
ed written proposal to director and staff
Collected feedback

4. PROPOSAL steps Define target audience to receive promotion
Film students at Art Institute of Chicago and Columbia College

5. PROPOSAL steps Created promotional offer
Brainstormed discount with director
20% off student films
Offer good for current students

6. PROPOSAL steps Marketing promotion with staff assistance
Create fliers to display on campuses
Create an ad to send out to professors and students
Create a Facebook ad

7. PROPOSAL steps Contacted a graphic designer Rhea H. Butcher
Works in progress sent to director and staff…

10. PROPOSAL next steps
Contact SAIC and Columbia staff and faculty about promoting CFA to students
Hang fliers on campus
Send ads in blasts
Distribute Facebook ads

11. MEASURING success Increased transfer services to students
Increased awareness of CFA, measured through traffic on website, Facebook, and student turn-out at screenings and events
Increased donations of student films from SAIC and Columbia College

12. FOLLOW our progress www.chicagofilmarchives.org
Follow Chicago Film Archives on Facebook

13. QUESTIONS?
Suggestions?
Feedback?