1. Function, Client and consumer needs
Product Pimlico 2005
YEAR 12 – Product Design
Function, Client and consumer needs
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2. CONTENTS
S Green 2005
consumer needs
Client needs
Function

3. Eg. basic function of the Starck juicer is to juice citrus fruits
S Green 2005
What does a product have to do in order to be successful?
Intended Purpose of product
User requirements
Client requirements
How well does it work?
Basic functions
Degrees of importance
Basics can lead to development
Interrelated with PDS and performance etc..
Eg. basic function of the Starck juicer is to juice citrus fruits

4. Bonus Question: What is the link between the products?
FUNCTION
S Green 2005
TASK – 2 minutes
In pairs discuss the function of one of the following products:
Vacuum Cleaner
Wheel barrow
Washing machine
Bonus Question: What is the link between the products?

5. FUNCTION TASK – Feedback Vacuum Cleaner Wheel barrow Washing machine
S Green 2005
TASK – Feedback
Vacuum Cleaner
Wheel barrow
Washing machine

6. Grass is short and of uniform length
FUNCTION
S Green 2005
Black box method
TASK – A4 paper 5 minutes
Using the black box method described, devise several solutions that could work to get to the same end result ?
Grass is short and of uniform length
Grass is long
function

7. CLIENT NEEDS Cost Image Reliability Expandability / Future Proof
As a designer you will be responsible to the client/manufacturer and their needs are important.
Cost
development
material
component
manufacturing
storage
logistics
Image
brand identity
brand loyalty
Reliability
return to base
warranties
Expandability / Future Proof
Product range
Environmental?
Safety / Legislative issues
Timescales
Cash cow

8. CONSUMER NEEDS Price Aesthetics Performance Maintenance Quality
As a designer you will want to make a product that meets all the customers requirements in order to make a sale.
Technological Push
Market Pull
Performance
Maintenance
Quality
Aesthetics
Price
Ethics
Compatibility
Storage
Safety

10. PDS – Brief introduction
It is often useful when looking at a product to analyse it’s functions in detail by working out what the product’s PDS could have been and analysing each area to determine which factors were given importance
TASK – A4 paper 5 minutes
Using the large templates and washable pens rewrite the PDS for the products that are on your table. Each point will be discussed briefly.
feedback to group - Identified product opportunity