1. Taking a safe system approach to road traffic safety with ISO 39001
Driving continual improvement through good RTS management practice
Suzanne Fribbins
EMEA Product Marketing Manager - Risk

2. Road traffic safety facts
Road traffic safety is a global concern. According to the World Health Organization:
About 1.3 million people die each year in road traffic crashes
Road traffic injuries are the leading cause of death among 15–29 year olds
Over 90% of the world's fatalities on the roads occur in low-income and middle-income countries, even though these countries have less than half of the world's vehicles
Nearly half (46%) of those dying on the world’s roads are “vulnerable road users”
Without action, road traffic crashes are predicted to result in the deaths of around 1.9 million people annually by 2020
Only 15% of countries have comprehensive laws relating to five key risk factors: speeding, drinking and driving, and the use of motorcycle helmets, seat-belts and child restraints.
Furthermore, the World Bank reports that road traffic accidents cost countries between 1 and 3 percent of Gross National Product (GNP) and developing countries in the region of $100 billion per annum.

3. At a national level Deaths on UK roads are going down
The # and severity of road casualties is decreasing
In the UK, reported road deaths have reduced from about 5,500 a year in the mid 1980s to fewer than 2,000 a year now.
Over the same period, road casualties have decreased from 240,000 – including 75,000 serious injuries – to just over 200,000 however the number seriously injured has dropped to 23,000.
Despite these improvements, more than 35 people still die, and almost 450 are seriously injured, on our roads every week. And there are are signs that the long term reductions in road deaths may have stopped.
Apart from the human cost, road accidents cost the economy billions of pounds and so preventing them saves billions.
Deaths and serious injuries per week 35
450

4. What is ISO all about?
Improving traffic safety by reducing the number of persons killed or severely injured in road traffic
Road deaths and injuries are not inevitable.
The last few decades have demonstrated how an effective road traffic safety strategy can reduce the number of people killed or injured on the road, despite increasing traffic levels – as we saw in the previous slide.
ISO provides a tool to help organizations reduce the incidence and risk of death and serious injury related to road traffic accidents –
resulting in more cost-effective use of the road traffic system.
The standard is being associated with the UN ‘Decade of Action on Road Safety’.

5. * Reduction in deaths and serious injury
Safe system approach
* Reduction in deaths and serious injury
* A clear focus on road traffic safety results * Evidence-based actions to reduce the risk
Good road traffic safety management adopts the Safe Systems Approach, as advocated by the World Health Organization.
A holistic safe systems approach to road traffic safety brings about a reduction in deaths and serious injury on our roads, by providing:
a clear focus on road traffic safety results
evidence-based actions to reduce the risk.
It also ensures that measures to prevent injuries extend beyond trying to change individual behaviour.
The Safe Systems approach includes:
designing roads and vehicles so they minimise the risk of accidents occurring, and
ensuring that when they do occur, they are much less likely to result in death or serious injury.
And it is the job of road safety practitioners, like yourselves to work to:
identify the factors that lead to road causalities,
understand how they affect each other and
how they can be changed.
With a view to ensuring a safer road environment, safer vehicles and safer road users.

6. Copyright © 2014 BSI. All rights reserved.
ISO 39001:2012 Components Overview
This slide illustrates the new high level format as seen in ISO
This international standard identifies elements of good RTS management practice and is applicable to all organizations, public or private that interact with the road traffic system.
ISO focuses the organization on its RTS objectives and RTS targets
and guides the planning of activities that will realize these goals by using the safe systems approach we’ve discussed.
ISO is intended to provide organizations with the improved ability to target finite resources in the most cost effective ways.
The requirements section is supported by three Annexes.
Annex A provides some key guidance on the implementation of the standard.
Annex B in the standard describes categories of RTS results, the Safe System approach and a framework for good practice RTS management, and shows how they can be aligned with BS ISO
Lastly, the RTS management system specified in ISO is also capable of being integrated with other widely used management system including ISO 9001 quality, ISO environmental and OHSAS occupational health and safety. And Annex C shows the correspondence between these standards. 6
Copyright © 2014 BSI. All rights reserved.

7. Who was involved in its development?
Other national standards bodies (NSB’s) around the world
The standard has a broad base of engagement. Standards bodies like BSI were engaged from around the world in the development of the standard.
There were 39 member countries involved in the development of ISO – 17% participation.
In the UK, the organisations involved in the committee included:
The Association of British Insurers,
Association of Car Fleet Operators,
Department for Transport, and the
Royal Society for the Prevention of Accidents.
This standard went straight to an ISO and was published in October 2012. UK

8. Clause 4 There are four groups of requirements in Clause 4.
Clauses 4.1 and 4.2 provide inputs to Clause 4.3.
They also provide inputs to Clause 6.1.
Effectively, the purpose of the clause is to define the scope of the management system (Clauses 4.1–4.3), and having done so, to require the organization to establish, implement, maintain and continually improve it, in accordance with the requirements of Clause 4.4.

9. Understanding the organization and its context
The RTS context will be determined by the interactions between four elements
The organizations impact on RTS will be dependent on:
The nature of its activities, products and services
Location were and the conditions under which it functions
Effectiveness of its RTS management system
1. Roads
2. Vehicles on those roads
3. Use of the roads and vehicles
4. Emergency response, trauma care and rehabilitation
The RTS context will be determined by the interactions between four elements:
(1) Roads, (2) vehicles on those roads, (3) use of roads and vehicles and (4) emergency response, trauma care and rehabilitation.
Organizations are engaged in various activities that involve road traffic safety every day:
Use of road traffic system by employees travelling to and from work, or on duty (be it in public or private vehicles as a passenger or driver, while walking or cycling).
Transport of goods and passengers carried out by the organization itself or contracted to a third party.
Activities that generate traffic carried out by the organization (e.g. supermarkets, schools, locations with many visitors – special event venues).
Service delivery and products for the road traffic system (e.g. transport services, management, planning, design, construction and maintenance, vehicles and related products, emergency medical response, trauma care, rehabilitation, enforcement and legislative activities.)
The organizations impact on RTS will therefore be dependent on:
What it does?
Where it is located and the conditions under which it functions
And the effectiveness of its RTS management system.

10. Examples of issues
Governance, organizational structure, roles and responsibilities
Form and extent of contractual relationships
Perceptions and values of interested parties
Perceptions and values of staff, organizational culture
Capabilities
Key drivers and trends
Standards, guidelines and models adopted by the organization
Economic, socio-cultural, political-legal, micro-environmental
There is a single requirement in Clause 4.1, which states “the organization shall determine external and internal issues that are relevant to its purpose and that affect its ability to achieve the intended outcome(s) of its RTSMS management system”.
The Oxford English Dictionary defines an issue as an important topic or problem for debate or discussion. An organization’s consideration of issues is not therefore confined to just a consideration of problems. It concerns all matters that could affect the well running of the management system and affect the organizations ability to achieve its RTS objectives.

11. Interested parties? The Organization Management
Those who implement and maintain the ISMS
Security Incident Response Staff
Other Staff
Contractors
Civilians
Customers
Distributors
Shareholders
Investors
Owners
Insurers
Government
Regulators
Information suppliers
Competitors
Media
Customers
User groups
Legal, compliance & risk
Information interest groups
Technical services
Other response agencies
Information services
Staff dependents
Suppliers
Next the organization must consider who are the interested parties that are relevant to the management system, and what are their requirements?
An interested party is a person or organization that can affect, be affected by, or perceive themselves to be affected by a decision or activity that’s within the scope of the management system.
There will be those external interested parties that impose specific legal, regulatory or contractual requirements on to an organization. There may also be requirements specified by internal interested parties, for example Management and staff (permanent and temporary).
To establish the scope of the management system, the organization will need to determine the boundaries and applicability of the management system as well as considering:
the external and internal issues referred to in 4.1, and
the requirements referred to in 4.2.
The scope shall be available as documented information.

12. Organizational roles, responsibilities &
Policy and objectives
Clause 5 Leadership
Resources
Working in collaboration with interested parties to develop RTS response
Clause 5 of the standard summarizes the requirements specific to top management’s role in the RTSMS.
Top management responsibility and commitment have been features of management system standards for many years; however, ISO re-emphasises this in a more pronounced way, mandating specific ways in which commitment shall be demonstrated. For example, by:
Ensuring the necessary resources are available
Working in collaboration with interested parties in developing the organizations contribution to a safe road traffic system
Reinforcing organizational accountability for RTS results
Fostering an environment in which staff can become fully involved in achieving the organization’s RTS objectives
Leading by example.
Having road traffic safety management at board level will ensure that a comprehensive approach is taken to managing the risk of death and serious injury due to road traffic crashes.
With the RTSMS providing a vital link between the organization's objectives, the risks it agrees to take and the measures needed to manage the identified risks.
Communication
Organizational roles, responsibilities &
authorities
Leading by example

13. Clause 6: Planning Actions to address, risks and opportunities
Map to context of the organization
Looking at organizational risk
No more preventative action!
RTS objectives
The organization shall follow a process that reviews its current RTS performance, selects RTS performance factors to work on, analyzes what it can achieve over time and sets appropriate objectives, RTS targets and plans to achieve them.
In addition, the organization must determine who will be responsible for the delivery of the objectives - what needs to be done and by when, resource requirements, and finally how the results will be evaluated.
When planning the RTSMS the context of the organization should be taken into account through the consideration of the risks and opportunities.
There is a requirement that organizations address any threats to the success of the RTSMS itself, as well as its operation.

14. RTS performance factors
Performance factors describe the different elements of road safety that organizations need to consider in their RTS management system
Risk exposure factors
Traffic volume and traffic mileage by vehicle and road user type
Volume of product and/or service provided by the organization
Final safety outcome factors
The number of deaths and serious injuries
The standard identifies a number of RTS performance factors that organizations should identify for use.
Organizations are required to consider all of the following performance factors, and prioritize them, based on its context.
That is how the organization interacts with the road traffic system;
processes, associated activities and functions of the organization that can have an impact on RTS;
and the needs and expectations of interested parties, etc.
Risk exposure factors
Traffic volume and traffic mileage by vehicle and road user type
Volume of product and/or service provided by the organization.
Final safety outcome factors
The number of deaths and serious injuries.

15. RTS performance factors cont.
Intermediate safety outcome factors
The safe planning, design, operation and use of the road network
The safe entry and exit of vehicles and road users to the road network
The recovery and rehabilitation of road traffic crash victims from the road network
Intermediate safety outcome factors
The safe planning, design, operation and use of the road network
Road design and safe speed
Use of appropriate roads depending on vehicle type, cargo, etc.
Use of personal safety equipment (seat belts, child restraints, helmets, etc.)
Fitness of drivers (fatigue, distraction, alcohol and drugs)
Safe journey planning.
The safe entry and exit of vehicles and road users to the road network
Safe vehicles
Authorization to drive/ride various classes of vehicle
Removal of unfit vehicles/drivers from road network.
The recovery and rehabilitation of road traffic crash victims
Post crash response and first aid, emergency preparedness, post crash recovery and rehabilitation.

16. Copyright © 2014 BSI. All rights reserved.
Clause 7: Support
7.2
Competence
7.1
Resources
7.3
Awareness
Having addressed the context, commitment and planning, it is now time to provide all the support required to meet the organization’s goals of the management system. The organization needs to:
Determine and provide the resources needed for the establishment, implementation, maintenance and continual improvement of the management system.
Determine the necessary competence of person(s) doing work under its control that affects its information security performance
Ensure that these persons are competent on the basis of appropriate education, training, or experience
Where applicable, take actions to acquire the necessary competence, and evaluate the effectiveness of the actions taken; and
Retain appropriate documented information as evidence of competence.
Awareness has been strengthened so now everyone needs to know the implications of not conforming to the management system requirements as well as how they contribute to the effectiveness of the RTSMS, including the benefits of improved road traffic safety performance.
7.4
Communication
7.5
Documented
Information 16
Copyright © 2014 BSI. All rights reserved.

17. Clause 8: Operation
ISO requires that organizations plan, implement and control those processes needed to address the risks and opportunities. Most importantly this will include:
Keep documentation to provide confidence that processes have been carried out as planned
Control planned changes and review consequences
Ensure outsourced processes are determined and controlled
Clause 8 requires that organizations plan, implement and control those processes needed to address the risks and opportunities.
The organization is required to:
Keep documented information to the extent necessary to have confidence that the processes have been carried out as planned.
Control planned changes and review the consequences of unintended changes, taking action to mitigate any adverse effects.
Ensuring outsourced processes are determined and controlled.

18. Clause 8: Operation
Procedure required to identify road traffic crashes in which the organization is involved and how it will respond
The organization must respond to actual incidents and where possible take steps to prevent or mitigate negative impacts on road traffic safety
Procedures should be regularly reviewed and revised (where necessary)
Tests are required to demonstrate the effectiveness of RTS arrangements
Section 8 also addresses the requirements around emergency preparedness and response.
The standard requires the organization to respond to actual death and serious injuries caused by road traffic crashes and where possible prevent or mitigate adverse impacts on road traffic safety.
Response procedures need to be periodically reviewed and, where necessary, revised (thereby bringing about continuing improvement).
And where practicable, procedures should be tested to make sure they work in practice.

19. Clause 9: Performance evaluation
Management Review
As with all management system standards there is a need to look back at what has been achieved. ISO puts a strong emphasis on the setting of objectives, monitoring performance and metrics.
There is a requirement that organizations have a procedure in place to record, investigate and analyse road traffic crashes in which they are involved. The methods chosen for undertaking the monitoring, measuring, analysis and evaluation, must produce comparable and reproducible results to be considered valid.
Good road casualty data is essential to ensure that limited resources are targeted at the right groups, areas and issues, in the right priority order and in the most effective way.
Internal audits and management review are key methods of reviewing the performance of the RTSMS and tools for its continual improvement.
Appropriate documented information should be retained as evidence of the results of monitoring, measurement, analysis and evaluation.
The requirement for reviews to be held at planned intervals. 19
Copyright © 2014 BSI. All rights reserved.

20. Clause 10: Improvement 10.1 Nonconformity and corrective action
10.2 Continual improvement
Clause 10 covers non conformity and corrective action.
Nonconformities of the RTSMS have to be dealt with together with corrective actions to ensure they don’t happen again.
And as with all management system standards, continual improvement is a core requirement of the standard.
In the context of ISO 39001, continual improvement can be brought about through:
the use of the RTS policy, objectives, and targets;
audit results;
analysis of monitored events;
corrective and preventive actions and
management review.

21. Benefits
RTS is a shared responsibility. This International Standard is not intended to exclude road users from their obligation to comply with the law and behave responsibly. It can support the organization in its efforts to encourage road users to comply with the law.
An ISO compliant road traffic safety management system can help by providing a framework managing road traffic safety, ensuring greater focus on objectives relevant to traffic safety at the organizational level.
It also outlines a safe system approach to RTS that helps your organization to plan activities to achieve these goals and objectives.
Benefits include:
Saving lives and reducing accidents
Reduced repair bills
The potential lowering of insurance premiums
Demonstrate commitment and enhance reputation
Access to tender processes / new market opportunities
Promotional purposes
Mechanism to comply with regulatory obligations
Reduced risk of being sued for negligence
Consistency of approach with and across organizations
Differentiation in the market place / market advantage.

22. ISO in action
Leading international installer of energy saving and energy generating solutions
7,000 homes, schools and businesses
Sales >= £200M per annum
2500 staff from 30 service distribution centres worldwide
UK headquarters in Leicester
17 UK locations
UK fleet >= 1,300 cars and vans

23. ISO 39001 in action Customer objectives
Stop deaths and serious injuries from road traffic accidents
Maintain best practice through audit processes
Reduce insurance premiums and accident repair costs
Minimize customer service disruption

24. Implementation Championed at the board level
Organizational commitment to replace all vehicles (cars and vans) with mileage of over 100,000 kms within three years
Introduction of “driver handbook”
‘no smoking’ and ‘seat belt’ policies
Training – speed awareness, driver, management training
Awareness raising initiatives to engage employees across the business (beyond its drivers)

25. The Mark Group Customer benefits:
18% reduction in accidents in 2012 compared to 2011, despite fleet size increasing 27% over same period
At fault ratio ˅ 20% from 60% to 40%
˅ complaints against drivers
˅ accidents = ˅ repair costs / ˅ insurance premiums
Customer benefits:
Improved road traffic accident results
Reassurance to internal and external stakeholders
Badge on the wall best practice in road safety
Lower financial and ‘lost opportunity’ costs
Improved employee engagement and customer service

26. Questions?
Do you have any questions?

27. Contact us