1. US Broadcast News: History William Paley: CBSWilliam Paley: CBS Edward R. Murrow: radio - TVEdward R. Murrow: radio - TV Walter CronkiteWalter Cronkite 1963: CBS and NBC expand from 15 minutes to half-hour (Profits Start)1963: CBS and NBC expand from 15 minutes to half-hour (Profits Start) 1975: CBS move to expand evening news to one hour was defeated1975: CBS move to expand evening news to one hour was defeated 60 Minutes: Counterprogram childrens programs on Sunday night60 Minutes: Counterprogram childrens programs on Sunday night

2. More History 1980: Ted Turner Launches CNN1980: Ted Turner Launches CNN 1982: Launch of Weather Channel1982: Launch of Weather Channel Late 1980s: Rise of News Magazine Genre (20/20… Prime Time… Larry King)Late 1980s: Rise of News Magazine Genre (20/20… Prime Time… Larry King) 1990s: Public Opinion turns against news organizations1990s: Public Opinion turns against news organizations www.tvspy.com Shoptalkwww.tvspy.com Shoptalk

3. Local Station Structure AdministrationAdministration Advertising/SalesAdvertising/Sales TrafficTraffic EngineeringEngineering ProductionProduction Promotion/MarketingPromotion/Marketing NewsNews

4. Newsroom Structure News DirectorNews Director Asst. News DirectorAsst. News Director Executive ProducersExecutive Producers Assignment EditorsAssignment Editors ProducersProducers AnchorsAnchors ReportersReporters Photographers/EditorsPhotographers/Editors Production AssistantsProduction Assistants

5. Broadcast News Challenges Competition: Other News SourcesCompetition: Other News Sources Public OpinionPublic Opinion Transition to DigitalTransition to Digital InternetInternet Corporate ConsolidationCorporate Consolidation