1. FUTURE JOBS READERS
Level 1-④
Social Media Managers

2. What is a social media manager?
The Job
What is a social media manager?
A social media manager is someone who acts as the business’ voice over the internet.
Talking with someone over the internet

3. How to Use Social Media What do people use social media for?
Uploading ideas to a social media site
What do people use social media for?
Some social media websites are for connecting people. Some websites are for passing along good ideas such as how to cook or make things. Many of these websites have lots of users.
Taking a picture to upload
What can people do on these websites?
Users share their own thoughts, pictures, and ideas over the internet. People can also interact with others.

4. Different kinds of people
The Work
What kinds of things do social media managers do?
A social media manager helps people understand the business that the social media manager works for. They also watch a business’s reputation on the internet. They collect information about what people are saying about a business online.
Different kinds of people
Knowing how to respond to young people
Reading online reviews

5. Collected Information Processing
What do social media managers do with the information that they collect?
Keeping an eye on customer feedback
Social media managers work with marketing managers. They watch what people say about advertising campaigns on the internet. Then social media managers give this information to the marketing managers.
Sharing information with coworkers
How do marketing managers use this information?
The marketing managers can know how to change an advertising campaign to make it better.

6. Skills For Social Media Managers
A student with a university degree
What skills do social media managers need to have?
Social media managers need to get a university degree. They should study computers, speaking, or marketing. They also need to understand computers well and be able to communicate well speaking and writing.
Comfortable working on a computer

7. The Marketing Job of Social Media Managers
Why do social media managers need to know about marketing?
Making customers feel welcome
Knowing how businesses market or sell things is important for social media managers. A social media manager is like a person who sells the ideas people should have about a business.

8. Being The Voice of a Business
What should social media managers be able to do?
Social media managers must be able to make quick decisions. People like businesses that get back to them quickly.
But social media managers also need to be careful. It’s easy to say something wrong which can cause trouble.
Getting a quick response online
Upset by a response

9. The Future of Social Media
What might be different for social media managers in the future?
Looking to the future
Finding new ways to interact with customers
A new idea
Social media managers have to change with the internet. What works today might not work tomorrow. In this job, people often must try new things when problems come up. It’s important for social media managers to look for what is new and to keep learning.

10. Vocabulary advertising campaign n. phr. century n.
an organized series of events to let people know about things to do or buy
century n.
a period of 100 years

11. Vocabulary communicate v. manager n.
to impart knowledge of; make known
manager n.
a person whose job is to lead employees or maintain programs

12. Vocabulary reputation n. social media n. phr.
the opinion that people have about what someone or something is like, based on what has happened in the past
social media n. phr.
websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts

13. Vocabulary thought n. university n.
the act or process of thinking; mental activity
university n.
an institution where students study for degrees and where academic research is done