1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI Analysis – Drug Channel Only
January 2014

2. Bottled Water Category Retail Dollar Sales – Drug Channel Only
Strictly Confidential
Bottled Water Category Retail Dollar Sales – Drug Channel Only
Still Bottled Water Category
Retail Dollar Sales (% Growth)
Sparkling Bottled Water Category
Retail Dollar Sales (% Growth)
Premium(1) Bottled Water Segment
Retail Dollar Sales (% Growth)
3.1%
3.5%
2.1%
0.7%
43.5%
46.3%
63.0
81.2%
16.0%
14.7%
12.0%
6.4%
Dollar values in millions
% Growth vs. year ago period
(1) Premium brands include Acqua Panna, Evian, Fiji, Penta, Perrier, Saratoga, San Benedetto, San Pellegrino, Voss
Source: IRI Drug Channel latest 52 weeks ending January 26, 2014

3. Bottled Water Category Retail Volume Sales – Drug Channel Only
Strictly Confidential
Bottled Water Category Retail Volume Sales – Drug Channel Only
Still Bottled Water Category
Retail Volume Sales (% Growth)
Sparkling Bottled Water Category
Retail Volume Sales (% Growth)
Premium(1) Bottled Water Segment
Retail Volume Sales (% Growth)
0.7%
9.2%
7.5%
9.3%
13.4%
34.6%
36.7%
51.6%
75.4%
18.6%
15.7%
10.7%
5.8%
Values in millions of units
One unit of volume represents 128 fl. Oz
% Growth vs. year ago period
(1) Premium brands include Acqua Panna, Evian, Fiji, Penta, Perrier, San Benedetto, San Pellegrino, Saratoga, Voss
Source: IRI Drug Channel latest 52 weeks ending January 26, 2014

4. Strictly Confidential
Retail Dollar Sales of Selected Premium Bottled Water Brands Drug Channel Only
Premium Bottled Water Brands Retail Dollar Sales (% Growth vs. YAG Period)
(70.9%)
33.6%
4.1%
59.6%
9.2%
9.9%
(78.2%)
26.6%
5.6%
58.9%
12.1%
6.0%
(78.3%)
21.5%
6.7%
55.3%
7.1%
4.5%
(77.7%)
43.1%
6.5%
37.6%
1.6%
(1.9%)
$ values in millions
Source: IRI Drug Channel latest 52 weeks ending January 26, 2014

5. Voss ACV by Region – Drug Channel Only
Strictly Confidential
Voss ACV by Region – Drug Channel Only
L-4 January 26,2013 (Latest 4 Weeks Year Ago)
L-4 December 29,2013 (Latest 4 Weeks Month Ago)
L-4 January 26, 2014 (Latest 4 Weeks)
Total Voss: 33.0%
Total Voss: 40.2%
Total Voss: 40.6%
Source: IRI Drug Channel latest 4 weeks ending January 26, 2014

6. Voss Dollar Sales per Point of Distribution – Drug Channel Only
Strictly Confidential
Voss Dollar Sales per Point of Distribution – Drug Channel Only
Dollar Sales per Point of Distribution (L-12 as of January 26, 2014)
= Plastic/PET SKU
= Glass SKU
Still Water SKUs
Sparkling Water SKUs
Avg. Sales per Point of Distribution: $10.4
Avg. Sales per Point of Distribution: $5.1
Dollar values in thousands
Source: IRI Drug Channel latest 12 weeks ending January 26, 2014

7. Voss Retail Dollar Sales by SKU – Drug Channel Only
Strictly Confidential
Voss Retail Dollar Sales by SKU – Drug Channel Only
Retail Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
Dollar values in thousands
Source: IRI Drug Channel latest 52 weeks ending January 26, 2014

8. Voss Retail Volume Sales by SKU – Drug Channel Only
Strictly Confidential
Voss Retail Volume Sales by SKU – Drug Channel Only
Retail Volume Sales of Voss by SKU (% Growth vs. YAG Period)
Values in thousands of units
(1) Upcoming SKU distribution
Source: IRI Drug Channel latest 52 weeks ending January 26, 2014