1. CALIFORNIA Region Regional Composite REGIONAL DATA REPORT JAN – MAR 2015 vs. 2014

2. Methodology IRI gathers chain-wide sales across all RMAs (Retail Market Areas) – Regional Composite Reports reflect multi-outlet retail data. Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military Average Selling Price (ASP) is not Advertised Retail Price – Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase Categories: – Avocados – Total Produce: Includes avocados Timeframe: YTD Q1 (January – March) 2015 Retail data provided by IRI / FreshLook Marketing Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

3. California Region: Highlights - YTD Q1 Overview based on the following geography: – The California Region captures the Markets of Los Angeles, Sacramento, San Diego and San Francisco, plus additional cities not included in Markets 2015 vs. 2014, avocado dollars in California grew +12% and kept pace with Total U.S. – Avocado dollars outpaced total produce (+7%) by +5 points – Category units increased +14% – Category average selling price (ASP) decreased -2% to $0.97/unit – CA Small and X-Large Hass avocados (4046 and 4770) drove dollar growth, adding a combined +$5.6MM to the category – Small Hass avocados drove category unit growth, up +17% and adding +6MM units – CA Small Hass avocado ASP decreased -6% to $0.74/unit, -6% lower than the national average California posted the second highest dollars and units per store per week – California averaged $197 and 202 units per store per week through Q1 2015 3

4. California: YTD Q1 - Avocados vs. Total Produce 2015 vs. 2014, avocado dollars grew +12%, outpacing total produce (+7%) by +5 points California held an 11% share of total produce dollars and an 18% share of avocado dollars 4 Avocados Outpaced Total Produce in Retail Dollar Sales Growth Rate (All Periods)

5. California: YTD Q1 Avocado Retail Overview 2015 vs. 2014, Category dollars grew +12% – Units grew +14% 2015 vs. 2014, Category average selling price (ASP) decreased -2% to $0.97/unit 5 California Avocado Sales Posted Double-Digit Growth in Dollars and Units (2015 vs. 2014)

6. California vs. Total U.S. - YTD Q1 PLU Comparisons Avocado dollar sales in CA increased +12%, keeping pace with Total U.S. – Volume increased +14%, +9 points ahead of Total U.S. CA Small and X-Large Hass avocados (4046 and 4770) drove dollar growth, adding a combined +$5.6MM to the category – Small Hass avocados drove category unit growth, up +17% and adding +6MM units – CA Small Hass avocado ASP decreased -6% to $0.74/unit, -6% lower than the national average 6 California Outpaced Total U.S. in Volume Sales Growth Rate

7. California: YTD Q1 Category Per Store Per Week Averages California had the second fastest dollar velocity at more than double the U.S. average – California averaged $197 per store per week through Q1 2015 California had the second fastest unit velocity at more than double the U.S. average – California averaged 202 units per store per week through Q1 2015 7 California Posted the Second Highest Dollars and Units Per Store Per Week

8. California: 2013-Q1 through 2015-Q1 Units vs. ASP Retail Units – The peak quarter was 2015-Q1 at 82MM units when ASP was $0.97/unit – The lowest quarter was 2013-Q4 at 59MM units when ASP was at $1.05/unit ASP – Lowest ASP to date occurred during 2013-Q1, $0.88/unit – Highest ASP to date occurred during 2014-Q3 at $1.19/unit 8